We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

3 bargain FTSE 100 shares I’d buy before a market recovery

Roland Head explains why he thinks these FTSE 100 shares could be too cheap to ignore after recent falls.

| More on:
Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

This year’s market sell-off has left some FTSE 100 shares trading 30%-40% lower than one year ago. I think these brutal slumps means some good businesses are trading at bargain levels.

Today I want to look at three cheap FTSE 100 stocks that have caught my eye, including one I’ve already bought.

XXX

A boxed-up bargain

My first choice is cardboard packaging specialist DS Smith (LSE: SMDS). I already hold this share in my portfolio, but I’d be very happy to buy more at the current share price.

DS Smith’s recent results showed sales rose by 21% to £7,241m last year, while operating profit rose by 45% to £443m.

When profits rise faster than sales it normally means profit margins have increased, and that’s what happened here. The company says it was able to pass on higher costs to customers by putting up its prices. Demand was strong too, with box volumes up by 5.4%.

I think consumer demand could fall in a widespread recession. But I’m reassured by progress last year and continued debt reduction.

DS Smith’s share price has fallen by 35% over the last 12 months. That’s left the stock trading on just eight times earnings, with a 6% dividend yield. That looks cheap to me.

A contrarian bargain?

My next pick is FTSE 100 advertising group WPP (LSE: WPP). Shares in this business have fallen by 35% since the invasion of Ukraine, but so far trading has been largely unaffected.

WPP’s underlying revenue rose by 9.5% to £2,574m during the first three months of 2022. This growth was driven by strong trading in top markets, including China and the USA

This strong start gave chief executive Mark Read enough confidence to upgrade his sales forecasts for the year, despite the uncertain economic outlook.

Big clients such as Unilever and Coca-Cola might cut their spending in a recession. But as with DS Smith, I think WPP is already priced for bad news. The shares trade on less than nine times forecast earnings, with a 5% dividend yield.

I’d be happy to add the shares to my long-term portfolio at this level.

This discount retailer looks cheap!

My final pick is value retailer B&M European Value (LSE: BME). B&M’s distinctive mix of food, household and seasonal products is popular with shoppers. The company’s core UK store estate has expanded from 400 shops in 2014 to over 700 today.

During the pandemic, B&M benefited from being able to stay open as an essential retailer. A post-Covid slowdown was inevitable, and we’re seeing that at the moment. Like-for-like UK store sales fell by 9% during the 12 weeks to 25 June, compared to the same period last year.

I’m not too concerned. I expect B&M to return to growth once the pandemic boost has faded. Rising costs are a potential concern, as they could put pressure on profit margins. However, I think the experienced management team should be able handle this.

B&M shares have fallen by nearly 30% over the last year. That’s left this FTSE 100 stock trading on 10 times forecast earnings, with a 5% dividend yield. I’d be very comfortable buying B&M at current prices.

Roland Head has positions in DS Smith and Unilever. The Motley Fool UK has recommended B&M European Value, DS Smith, and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »