We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Thinking of investing in the stock market? Keep these basic rules in mind

Investing in the stock market can put investors on the fast track to building wealth and earning passive income. And it doesn’t have to be scary.

| More on:
Black woman using smartphone at home, watching stock charts.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Is 2026 the year you decide to start investing in the stock market? Congratulations – this could be your first step to putting yourself in the fast lane for building wealth. 

Investing in stocks and shares can be a daunting business. But I think investors who keep a few basic things in mind can begin on the right track. 

XXX

Understand what you own

Fundamentally, investing in the stock market involves becoming a shareholder in a business. And that means two things.

First, it means you should expect whether your investment does well or badly to come down to how the underlying business performs. Specifically, how much money it makes. Second, it means the thing to think about when deciding which stocks to buy is the company’s prospects. This is more important than trying to work out share price movements.

Ultimately, a huge part of investing well in the stock market comes down to just this. Avoiding getting distracted from these basic points is much more of an advantage than you might think.

Know what you want

Are you looking to build wealth, earn passive income, or a bit of both? Not all investors want the same thing, but figuring out what you’re looking for is extremely important. Ultimately, the portfolio you build should be influenced by what you want to achieve. There’s no single right way to invest, but not every stock is suitable for every investor.

A good example is British American Tobacco (LSE:BATS). The company’s core business looks like it’s in long-term decline, but it’s returning a lot of cash to investors right now.

That means investors looking for long-term growth probably have better opportunities available. But anyone looking for passive income might be interested in a closer look.

Analysing stocks

Most of British American Tobacco’s profits come from selling cigarettes, but it’s looking to build out a promising line-up of new products. And that makes the company interesting.

The cigarette business is probably in decline, but it does have some obvious strengths. The products are addictive, so the firm can increase prices as the number of smokers falls away.

The dividend looks secure for now, but I think that’s going to change at some point. And when it does, I suspect it’s going to be more sudden than people think. That’s why I’m wary when it comes to the stock.

Fortunately, the FTSE 100 has a host of other opportunities available for investors with all kinds of different aims. 

Getting started

Over the last decade, the FTSE 100 has returned an average of 8.5% a year – enough to turn £10,000 into £22,609. That tells me it’s a good place to look for opportunities.

There are always risks, but being able to focus on what matters and block out distractions can be a huge advantage. As billionaire investor Warren Buffett says, this is much more valuable than a massive IQ.

Stephen Wright has no position in any of the shares mentioned. The Motley Fool UK has recommended British American Tobacco P.l.c. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »