We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

A.G. Barr plc vs Diageo plc: which is the better beverages pick?

Royston Wild compares the investment prospects of A.G. Barr plc (LON: BAG) and Diageo plc (LON: DGE).

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Beverages giant A.G. Barr (LSE: BAG) has seen its share price edge to its highest since late September following the release of bubbly full-year numbers.

It advised that revenues are expected to have clocked-in at £257m during the 12 months to January 2017, up 1.5% on a like-for-like basis.

XXX

And it said that trading had strengthened during the second half of the period, this improved performance having been helped by “successful product innovation, specifically through the launch of IRN-BRU XTRA and Rubicon Spring.”

On the flip side, however, the soft drinks market remains highly difficult, the company citing latest IRI data which showed industry volumes rising just 1.5% during the 48 weeks to January 1 and value creeping only 1% higher.

And the manufacturer noted that “the uncertain economic environment indicates that 2017 will be another challenging year for UK-based businesses.”

Tough as Irn

But the firm is throwing the kitchen sink to mitigate the impact of these troubles.

The company is ploughing vast sums into the development of new, low-calorie and low-sugar labels in response to changing consumer choices. And recent success for the likes of IRN-BRU XTRA underlines A.G. Barr’s skill when it comes to product development, not to mention the power of its brands.

Indeed, the brilliant pricing power of its drinks should prove a powerful weapon in helping the business battle rising costs.

The company has also undergone significant restructuring to safeguard margins, and today said: “In the final quarter [we] successfully implemented a company-wide reorganisation that has both enhanced our organisational capability and reduced our overhead base.”

The City certainly believes these measures should drive earnings at AG Barr higher again following recent bottom-line trouble.

The beverages play is expected to recover from an anticipated 2% earnings drop in fiscal 2017 with growth of 4% and 2% in 2018 and 2019 respectively.

Subsequent P/E ratios of 17.2 times and 16.8 times may not be anything to get excited about at first glance. But I reckon the formidable brand power of AG Barr’s drinks, not to mention the firm’s supercharged efforts to reduce costs, should help it to provide excellent returns in the years ahead.

Global hero

And the same can be said for Diageo (LSE: DGE), in my opinion.

The company’s huge product stable, which includes Smirnoff, Guinness and Captain Morgan, boasts labels that are extremely popular with drinkers across the world. And like AG Barr, Diageo is increasing investment in its existing product ranges, as well as new, fast-growing drinks segments, to keep the top line chugging higher.

For example, just this week Diageo announced it was spending €25m to open a new distillery at its Dublin base to roll out its new brand, Roe & Co. The business has noted a recent uptick in demand for Irish whiskey.

On top of this, Diageo’s huge exposure to North America should also help sales move steadily higher as economic growth Stateside clicks through the gears.

City brokers expect company earnings to detonate 18% in the year to June 2017, and a further 9% in the following period.

While these number result in toppy P/E ratios of 20.9 times and 19.1 times, I reckon the huge growth potential created by Diageo’s broad geographic spread and industry-leading labels merits such a premium.

I think both AG Barr and Diageo are splendid stocks for those seeking long-term growth.

Royston Wild has no position in any shares mentioned. The Motley Fool UK has recommended AG Barr and Diageo. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »