We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Why I’m Optimistic About J Sainsbury plc

I’m becoming more optimistic about UK-focused supermarkets, with my top pick being J Sainsbury plc (LON: SBRY).

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

As I’m sure my fellow Fools will agree, one of the key facets of investing is being in the right place at the right time.

Indeed, this belief can be applied to subjects beyond investing, from business to romance, from sport to pretty much anything else.

XXX

However, for private investors like me, the idea of being in the right place at the right time can perhaps best be thought of as being exposed to the best asset classes in the best regions at the right time. In other words, allocate capital to the right countries, sectors and companies, and your portfolio should perform pretty well.

So, I was very pleased to read that UK retailers are adding jobs at the fastest rate since May 2002, as some kind of optimism sweeps across the country, boosting sales according to a recent CBI survey.

Indeed, the CBI said that sales increased at their fastest pace since November, with recreational goods, clothing and food being in particularly high demand. Furthermore, for the first time since January 2011, total sales were above average for the time of year thus improving expectations for the rest of 2013.

Reading this information made me wonder how best I could take advantage of the encouraging news. How best could I be in the right place at the right time to profit from this?

With food and clothing being two of the most in-demand items and the UK being the focus of the data, Sainsbury’s (LSE: SBRY) (NASDAQOTH: JSAIY.US) seems to be the most obvious choice.

Not only is it solely focused on the UK, the vast majority of its sales are from food and clothing. Therefore, it should benefit from increased sales in the short term, as the data highlighted.

Furthermore, it has been steadily increasing market share over the past few years, with like-for-like sales being positive for just under three years. The likes of Tesco and Morrisons, although I am also bullish on their prospects, have been unable to string anything like such a run together over the same time period.

Of course, Sainsbury’s also offers an impressive yield of 4.2% and, when you consider that shares trade on a price-to-earnings (P/E) ratio of just 12.9, they seem good value as well. This value is perhaps best highlighted by comparing Sainsbury’s to its industry group and to the FTSE 100, which trade on P/Es of 17.4 and 15 respectively.

Of course, you may already hold Sainsbury’s or be looking for other potential yield plays. If you are, I would recommend you take a look at this exclusive report that details The Motley Fool’s Top Income Share.

It is completely free and without obligation to view the report and it could be just what your portfolio needs. Click here to take a look.

> Peter owns shares in Sainsbury’s. The Motley Fool owns shares in Tesco and has recommended shares in Morrisons.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »