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Is Wm. Morrison Supermarkets plc A Buy?

Is this a buying opportunity for supermarket chain Wm. Morrison Supermarkets plc (LON:MRW)?

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Are the supermarkets a buy? There has been a lot of debate about the prospects for the supermarkets.

The bull and bear cases

The bulls say that the supermarkets are still a very good buy. They say they are gradually taking business from corner shops and the high street, as they expand their business beyond groceries to homewares, health & beauty, financial services, clothing and consumer electronics. Plus, as the economy recovers consumers will begin to spend more, and much of this extra spending will be in supermarkets.

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However, the bears say that the supermarket business is fragmenting, as more high-end customers move their business out to Waitrose and Marks & Spencer, and more low-end customers shop at Aldi and Lidl. The mid-market, meanwhile, is being squeezed. Competition among the supermarkets is now fierce.

I would say reality is somewhere between these views. The main supermarkets are now unlikely to grow rapidly outwards. I suspect they are still gaining market share from the high street, but they are also taking business from each other.

Solid, stable, low-growth businesses

The supermarkets are thus solid, stable businesses that are unlikely to grow substantially. I would class them as defensive, high-yield investments.

Take the case of Morrisons (LSE: MRW) (NASDAQOTH: MRWSY.US) . I see this company growing through its internet collaboration with Ocado, and its expansion into town centre mini-marts. But I also see it losing business through Aldi, Lidl and an Asda that has recently announced it is reducing prices once again.

Yet Morrisons is cheap: its P/E ratio is just 10, with earnings predicted to be stable over the next few years, and a juicy dividend yield. Thus I would say this company is a value investment with the potential for share price growth and a steady dividend yield. The recent share price fall has created a buying opportunity.

So I would rate Morrisons a cautious buy, particularly for investors seeking out a substantial dividend yield and a stable if low-growth investment. I currently own Morrisons shares, and I will continue to hold.

> Prabhat owns shares in Morrisons. The Motley Fool has recommended shares in Morrisons.

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