We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

The Pros And Cons Of Investing In Reckitt Benckiser Group plc

Royston Wild considers the strengths and weaknesses of Reckitt Benckiser Group plc (LON: RB).

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Stock market selections are never black-and-white decisions, and investors often have to plough through a mountain of conflicting arguments before coming to a sound conclusion.

Today I am looking at Reckitt Benckiser Group (LSE: RB) (NASDAQOTH: RBGLY.US) and assessing whether the positives surrounding the firm’s investment case outweigh the negatives.

XXX

Emerging markets still punching

Reckitt Benckiser continues to post solid revenue growth across the globe — like-for-like sales rose 5% to £2.55bn during July-September — helped by the strength of its ‘Powerbrands’ like Nurofen, Cillit Bang and Finish. In particular, these labels continue to pull up trees in emerging markets, and group sales in Latin America, Asia Pacific, Australasia and China rose 13% during the period, at constant currencies, and 5% in Russia, the Middle East and Africa.

I have made no secret my belief that companies with huge exposure to developing regions, particularly those in Asia, should enjoy the long-term fruits of rapidly expanding populations and rising disposable income levels.

Suboxone revenues remain a worry

However, big worries remain over the revenues outlook for the firm’s blockbuster Suboxone product, whose tablet and film variations help to combat drug addiction. Reckitt Benckiser has lost patent protection on this product, which generates sales of around $1.5bn, leading to a gaggle of new entrants in the market.

Generic alternative Subutex has already eaten into Reckitt Benckiser’s market share, while pharmaceutical firm Orexohas also launched its Zubsolv product in recent months.

Consumer Health expansion to push growth

However, the company advised last month its intention to expand its rapidly-growing Consumer Health division organically and through M&A action. Liberum Capital points out that growth here is currently running at between 4%-6% a year, versus 3-5% growth in Hygiene and 1-2% for its Homearm.

Reckitt Benckiser — whose Consumer Health labels include the likes of Durex condoms and Strepsils throat lozenges — currently operates in around 70% of all sub-categories within this £84bn market. This leaves the firm with plenty of scope for further forays into this area, particularly as demand for Consumer Health items in developing regions continues to surge.

Earnings remain under the cosh

Still, City analysts expect the company to punch underwhelming earnings performance in the near term. Indeed, earnings per share is forecast to dip 1% in 2013, to 265p per share in 2013, before rebounding just 2% next year to 269p.

These projections leave Reckitt Benckiser dealing on P/E readouts of 18 and 17.7 for these years, well above the value yardstick of 10 which is generally considered decent value. Given the meagre medium-term earnings outlook, Reckitt Benckiser’s share price could be considered as overdue for a negative re-rating.

Bank on stunning gains with the Fool

In my opinion, Reckitt Benckiser is a fantastic pick for those looking for great growth prospects. Despite economic rebalancing in key emerging markets, the company continues to witness accelerating activity here. Underpinned by a hefty portfolio of market-leading brands, I believe the company is in great shape to hurdle meagre earnings prospects this year and next and deliver solid long-term growth.

 > Royston does not own shares in Reckitt Benckiser Group.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »