We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Blue-Chip Bargains: Is Now The Time To Buy J Sainsbury plc?

Royston Wild explains why J Sainsbury plc (LON: SBRY) could prove a resplendent recovery stock.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Today I am explaining why J Sainsbury (LSE: SBRY) could prove to be a classic turnaround star.

A dirt cheap earnings pick

Make no mistake: the crippling effect of intensifying competition on Sainsbury’s sales outlook looks set to keep hammering the bottom line for some time to come.

XXX

City brokers expect the business to see earnings slip a calamitous 18% during the 12 months concluding March 2015, to 26.3p per share. A slight pick-up in revenue growth is expected to kick in during fiscal 2016, although earnings are still predicted to fall a further 9% to 23.9p.

Still, for contrarian investors seeking access to the British supermarket space I believe that Sainsbury’s presents the best value for money. For the current financial year the business carries a P/E rating of just 9.8 times prospective earnings, beating corresponding readouts of 11.8 times and 14.8 times for Tesco and Morrisons respectively.

And with the London-based firm also carrying an ultra-low P/E readout of 10.8 times for next year — just above the benchmark of 10 or below which signals exceptional value for money — it could be argued that the company’s travails are already based into the price.

… while dividend yields also blast the competition

Backed up by a robust record of solid earnings expansion, Sainsbury’s has established itself as a firm favourite for those seeking reliable dividend growth. However, this era seems to now be drawing to a close thanks to the assault of the discounters.

Although Sainsbury’s elected to keep the interim dividend on hold at 5p per share earlier this month, it warned that “our dividend for the full year is likely to be lower than last year, given our expected profitability“.

Accordingly the abacus bashers expect the supermarket to cut the total payment an eye-watering 23% this year, to 13.4p per share. And a further 13% reduction is slated in for fiscal 2016, to 11.6p.

However, these projections still create yields comfortably above the 3.4% FTSE 100 average. Indeed, this year’s estimated payout produces a readout of 5%, while 2016’s dividend results in a hefty 4.3% yield.

Hot growth sectors to underpin recovery?

Of course, potential investors should be aware that the barnstorming growth of discount chains Aldi and Lidl is likely to step up a gear or two in coming years as their store roll-out programme gathers pace.

Still, I believe that Sainsbury’s own investment programme in the exciting online and convenience store sub-sectors — allied with its own move into the budget space through its Netto tie-up — could deliver a stunning turnaround for more patient investors.

Royston Wild has no position in any shares mentioned. The Motley Fool UK owns shares in Tesco. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »