We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

GlaxoSmithKline plc: The One Stock I Would Buy For 2015

GlaxoSmithKline plc (LON: GSK) is ending 2014 on a high and looks set fair for 2015, says Harvey Jones

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

For months, I have been yelling from the rooftops that UK pharmaceutical giant GlaxoSmithKline (LSE: GSK) (NYSE: GSK.US) is going cheap, at least by its pricey standards.

Early last month it was still trading at just over 12 times earnings, well below the 15 or 16 times it normally stands at. I reckoned a company of this quality was unlikely to stay cheap for long, and the recovery has already begun. At 1501p, the share price is up 13% since its mid-October lows. Today, it trades at 13.6 times earnings.

XXX

So Glaxo is still relatively cheap. If I was buying just one stock for 2015 and beyond, here’s why it would be my choice.

Get With The Programme

The Glaxo share price was hammered for a reason. And it wasn’t just those unseemly Chinese bribery allegations (which may still draw crunching penalties from investigators in the US and UK).

Pharmaceutical and vaccination sales in the US have fallen sharply, down 10% in Q3 to $1.27bn, and the blame has largely fallen on Glaxo’s “patients first” programme, which was designed to sever the controversial link between bonuses and sales targets.

But there are questions over whether Glaxo’s sales teams have bought into the new system, which rewards staff for their scientific knowledge rather than their ability to drive prescription growth.

Worryingly, Glaxo is looking to expand the new incentive model across its global business next year, albeit with tweaks. 

Glory Days

Glaxo has responded to sales slippage in the time-honoured way, with job cuts and a £1 billion restructuring programme, and is hoping two new lung treatments will compensate for falling US sales of inhaler Advair.

It has won some glory with “encouraging” early trials of its Ebola vaccine. And chief executive Sir Andrew Witty made waves with his announcement that Glaxo is looking to float the £15bn ViiV Healthcare businesses set up with Pfizer five years ago, with the proceeds likely to be passed to shareholders through extraordinary share buybacks.

Glaxo continues to post a strong performance in emerging markets, where populations are ageing and falling ill, as in the West. That’s now a key long-term reason to buy, especially as it seems to be forgiven in China.

Earnings per share are set to grow only a modest 1% in 2015, but that’s an improvement on this year’s 18% drop. 

The very best reason to buy Glaxo is its 5.2% yield. Even if its troubles continue into 2015, you can re-invest that for long-term growth while the share price recovery continues.

Harvey Jones has no position in any shares mentioned. The Motley Fool UK has recommended GlaxoSmithKline. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »