We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Should You Follow Directors Buying At WM Morrison Supermarkets PLC, Soco International plc And Cineworld Group plc?

Is it time to get into WM Morrison Supermarkets PLC (LON:MRW), Soco International plc (LON:SIA) and Cineworld Group plc (LON:CINE) after big director buys?

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Directors were splashing the cash last week at Morrisons (LSE: MRW), Soco International (LSE: SIA) and Cineworld (LSE: CINE).

Is the time ripe for investors to follow the lead of the directors, and buy into these three companies?

XXX

Cineworld

Since joining the stock market in 2007, Cineworld has increased its profits from £12m to £67m — representing a compound annual growth rate of 28%. The FTSE 250 firm has expanded organically and by acquisition (the Picturehouse chain in 2012 and Cinema City last year) to become Europe’s second-largest cinema group.

In its recent annual results, the company said 2015 “has the makings of a strong year with great titles to look forward to”. Non-executive director Rick Senat splashed out £130,000 (equivalent to two-and-a-half times his annual salary) to buy 26,937 shares at 482.75p a time.

The purchase doubled Senat’s previous shareholding, and he paid 19.6 times earnings (a little below the 20x rating of the FTSE 250 as a whole). The share price currently remains around the same level. If you’re looking for a well-managed, fairly “defensive” mid-cap with decent growth prospects (and a reasonable dividend to boot), Cineworld could be worth a closer look.

Soco International

Soco International is another FTSE 250 firm. Like other oil companies, Soco has seen its shares fall heavily with the collapse of the oil price over the last six months or so. In it’s favour, Soco has a break-even in the low $20s a barrel, no borrowings and cash of $166m.

In its recent annual results, management said the cash on the balance sheet, plus operating cash flow, is sufficient to meet ongoing capital expenditure, but also gives the company the capacity “to take advantage of opportunities in the market as they arise”.

Since the results, non-executive director Ettore Contini has been buying shares with a vengeance, splashing out over £2m in three tranches at prices of between 142.6p 174.2p. Contini has been joined by smaller purchases from chairman Rui de Sousa (£164,000 at prices of 148.2p and 179.5p) and non-exec John Norton (£18,000 at 180p a share).

At a current price of 170p (less than the high all three directors have been willing to pay), Soco’s shares are trading at 62% below their 52-week high. If you’re looking for a potential recovery stock in the oil sector, this company appears to merit further investigation.

Morrisons

David Potts — who had over 40 years’ experience of retailing with Tesco — took up the post of chief executive of Morrisons seven days ago. He’s lost no time in nailing his colours to his new employer’s mast. Last Thursday, Potts bought 508,000 Morrisons shares at 205.85p a pop — an investment of just over a cool £1m.

Morrisons, Tesco and Sainsbury’s — who have all appointed new chief executives within the last eight months — are battling the rise of no-frills discounters, such as Aldi and Lidl, and the growth of upmarket grocers, such as Waitrose. Tesco’s Dave Lewis (CEO from September) and Sainsbury’s Mike Coupe (CEO from July) have been talking the talk, but Potts is the only one to have put his money where his mouth is since taking up his post, by buying shares in the market.

Investing in companies in sectors that are unloved can be very profitable — for example, banks in the depth of the financial crisis, and big pharma firms when “patent-cliff” fears were at their height. If you’re looking for a contrarian bet in today’s troubled supermarket sector, Potts’s actions-speak-louder-than-words move may be a buy signal worth considering. You can still pick up the shares at around the price Potts paid.

G A Chester has no position in any shares mentioned. The Motley Fool UK has recommended Cineworld Group. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »