We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Why I’d Buy Unilever plc, Boohoo.Com PLC And Debenhams Plc, But Would Sell Reckitt Benckiser Group Plc And BT Group plc

While Unilever plc (LON: ULVR), Boohoo.Com PLC (LON: BOO) and Debenhams Plc (LON: DEB) could soar, Reckitt Benckiser Group Plc (LON: RB) and BT Group plc’s (LON: BT.A) share prices could come under pressure

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

A lot of the time, short term share price movements do not make much sense. For example, there can be a company that is performing exceptionally well, with sales, profitability and its financial standing moving along nicely. However, its share price may fail to rise at such a rapid rate, with investor sentiment being somewhat pessimistic about its financial performance.

Similarly, a company can be experiencing a time of great change and in the process of delivering deteriorating profit figures, and still see its share price rise at a faster pace than the wider index.

XXX

That’s exactly the situation at BT (LSE: BT-A) at the present time. Certainly, the company has a bright long term future, with its move into mobile completing its commitment to become a quad play operator. Furthermore, it remains a high quality company that could dominate a number of key markets within the UK, thereby improving its longer term margin outlook.

However, at the time being, BT is not performing particularly well, with its bottom line due to fall by 3% in the current year before rising by a rather lowly 5% next year. Despite this, BT’s share price is up by 11% since the turn of the year, with the FTSE 100 being up just 4% during the same time period.

It’s a similar story with consumer goods company, Reckitt Benckiser (LSE: RB). It may have a superb stable of brands and offer exposure to some of the most lucrative markets across the globe, but its financial performance has disappointed during the last two years, and is set to disappoint during the next two years, too. In fact, in 2016, Reckitt Benckiser’s earnings are set to be 3% lower than they were in 2012, which does not appear to merit such impressive outperformance of the wider index this year.

That’s especially the case since sector peer, Unilever (LSE: ULVR), is expected to deliver earnings that are 24% higher in 2016 than they were in 2012 and yet its shares have lagged those of Reckitt Benckiser by 2% this year. Furthermore, Unilever trades at a discount to Reckitt Benckiser, with the former having a price to earnings (P/E) ratio of 21.4 versus 23.9 for the latter. Looking ahead, it would be of little surprise for their valuations to switch over, with Unilever seeming to offer much better value and improved growth prospects than Reckitt Benckiser.

Meanwhile, the likes of Boohoo.Com (LSE: BOO) and Debenhams (LSE: DEB) also offer great value for money. For example, Boohoo.Com trades on a price to earnings growth (PEG) ratio of only 0.6, while Debenhams has a P/E ratio of just 12.5 As such, both stocks appear to offer considerable upside – especially when the UK economy is performing well and consumer spending is on the up due to the deflationary period that is being experienced. Despite this, Boohoo.Com is down 25% this year, while Debenhams is up 25% since the turn of the year.

As such, share prices don’t seem to make a lot of sense in the short run. In fact, as Ben Graham famously said: ‘in the short run, the stock market is a voting machine but in the long run, it is a weighing machine’. As a result, the likes of Boohoo.Com, Debenhams and Unilever seem to be worthy of investment right now.

Peter Stephens owns shares of Debenhams and Unilever. The Motley Fool UK owns shares of Unilever. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »