We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Are Diageo plc, Reckitt Benckiser group plc & PZ Cussons plc just too expensive?

After recent gains should you pass up Diageo plc (LON:DGE), Reckitt Benckiser Group Plc (LON:RB) and PZ Cussons plc (LON:PZC)?

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

As the FTSE 100 has rallied this year, three stocks have done better than most. Diageo (LSE: DGE), Reckitt Benckiser (LSE: RB) and PZ Cussons (LSE: PZC) have all outperformed the wider market as investors have looked to these companies to provide stability in an uncertain world.

Indeed, year-to-date shares in Reckitt have gained 7.1%, shares in PZ have added 14.8%, and Diageo has ticked higher by 1.9%. In comparison, the FTSE 100 has only gained a lacklustre 0.8%, excluding dividends, this year.

XXX

However, after these recent gains all three of these companies look expensive relative to the wider market. For this reason, some investors may be inclined to avoid PZ, Reckitt and Diageo altogether.

For example, Diageo currently trades at a forward P/E of 21.5, City analysts expect earnings per share to fall by 1% this year, and the shares support a dividend yield of 3.1%. Reckitt currently trades at a forward P/E of 23.8, earnings per share are expected to grow by 7% this year, and the shares support a dividend yield of 2.1%. 

PZ is potentially the most overpriced of this group as the company’s shares trade at a forward P/E of 18.9 despite the fact that earnings per share are expected to fall by 6% this year, and the shares support a dividend yield of 2.5%.

Look to the long-term

Shares in PZ, Diageo, and Reckitt may look expensive to many investors at first glance but with these companies, you have to look to the long-term when making an investment. This means taking a view of five years or more, and not trying to guess where the price of the shares will be at some point in the next six months.

You see, these three companies are all long-term compounders. They have an extremely defensive business model, with robust cash flows and steady sales growth. Over the years, this steady cash flow and sales growth will add up, and it’s likely this growth will continue even during periods of economic turmoil.

So, by investing in one of these three defensive champions, you can sleep soundly with the knowledge that it’s unlikely your capital will disappear overnight. 

The market has placed a high valuation multiple on PZ, Diageo and Reckitt because investors believe the shares are worth paying a premium for. Over the long term, it’s highly likely that these companies will generate steady returns, even if investors have to pay a premium to get their hands on the shares initially.

The bottom line 

It’s worth repeating but overall, PZ, Diageo and Reckitt may look expensive right now, yet if you’re looking for a defensive investment with an investment horizon of five years or more, then these three companies could be exactly what your portfolio needs. 

Don’t let the high valuation put you off, PZ, Diageo, and Reckitt’s shares are still attractive investments.

Rupert Hargreaves has no position in any shares mentioned. The Motley Fool UK owns shares of PZ Cussons. The Motley Fool UK has recommended Diageo and Reckitt Benckiser. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »