We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Is this why your shares haven’t been performing?

Is your holding period too short to allow your investments to come good?

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

For some people, investing is a buzz. It gets their pulse racing and when they ‘win’, it can prove to be a very enjoyable experience. For them, investing is little different to gambling in terms of piling-in, watching their investment intently, and then selling up when a profit has hopefully been made.

Of course, not every trade that takes place this way is a profitable one. In fact for many investors, trying to dance in and dance out of shares can prove to be a rather disappointing experience, with losses quickly racking up.

XXX

Even investors who think they’re adopting the buy-and-hold strategy made famous by investors such as Warren Buffett and Charlie Munger may only give their investments weeks or months instead of the years and decades they require. After all, Warren Buffett apparently once said that his favourite holding period is forever.

A key reason for that could be that shares are small slices of businesses and like it or not, the business world moves very, very slowly. Certainly, new technology releases may make us all feel as though the world is moving much faster than it is, but the reality is that the vast majority of companies are selling either the same or very similar products and services as they were last year. And in a year’s time they’ll probably not be doing much differently either.

Therefore, buying shares entails a commitment to hold that company in a portfolio for a handful of years. That’s often how long it can take for a new strategy or new product line to emerge and have a major impact on a company’s bottom line.

Slow and steady

Clearly, economic forces can have a significant impact on a company’s sales and profitability. But even these tend to transition slowly, with boom periods lasting over the medium term, to be gradually replaced by a recession and vice versa. And while the volatility of share prices may be high in the meantime (especially as the economy transitions from one period to the other), predicting how share prices will move over a short period of time is intensely challenging. Moreover, it’s very time consuming and an individual can easily invest huge amounts of time for scant reward.

In addition, dealing costs can soon mount up for investors who hold their shares for one year instead of 10 years, for example. Assuming a £12.50 dealing charge, an investor with 20 stocks in their portfolio could end up spending £500 per year versus just £50 a year for their buy-and-hold peer. Such costs can really add up over an investor’s lifetime.

So, while buying and selling shares over a short time period will sometimes work out well and can be very exciting, in the long run history tells us that taking an ultra-long term view is likely to not only be more profitable, but can leave you to enjoy the non-investing parts of your life to a greater extent.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »