We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

J Sainsbury plc, Next plc & British American Tobacco plc: blue-chip bargains or value traps?

Royston Wild considers the investment appeal of FTSE 100 (INDEXFTSE: UKX) stocks J Sainsbury plc (LON: SBRY), Next plc (LON: NXT) and British American Tobacco plc (LON: BATS).

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Today I am considering the investment case for three FTSE 100 (INDEXFTSE: UKX) giants.

Supermarket strains

The competitive pressures battering established grocers like Sainsbury’s (LSE: SBRY) is hardly a secret. Indeed, the rising presence of Aldi and Lidl on high streets and retail parks across the country is testament to the rising troubles facing the ‘Big Four’ supermarkets.

XXX

Still, many would argue that the risks to Sainsbury’s long-term earnings outlook is currently baked into the share price, leaving plenty of upside for optimistic investors.

The London supermarket currently deals on a forward P/E rating of 11.6 times for the year to March 2016, just above the benchmark of 10 times indicative of high-risk stocks.

But I believe Sainsbury’s remains a gamble too far, even at current prices. Excluding fuel, the supermarket saw like-for-like sales slip 0.4% during the three months to June 4th, it advised this week.

And chief executive Mike Coupe warned that “food price deflation continues to impact our sales and pressures on pricing mean the market will remain competitive for the foreseeable future.”

I believe Sainsbury’s has much more work to achieve before it can be considered a sound stock choice, particularly as its rivals aggressively expand their physical and online propositions.

Out of fashion

Like Sainsbury’s, clothing giant Next (LSE: NXT) is also finding itself at the mercy of rising competition.

The retailer’s Next Directory catalogue and online division has seen customers numbers slip in recent times as its sector rivals steadily ramp up their own internet services.

As a result, group sales slumped 0.9% between February and April, forcing the firm to cut its estimates for the year to March 2017 — revenues are now expected to range between a 3.5% fall and a 3.5% rise.

The togs vendor had previously advised that “the year ahead may well be the toughest we have faced since 2008,” adding that “it may well feel like walking up the down escalator, with a great deal of effort required to stand still.” And I believe Next’s difficulties could extend well beyond this period.

So like Sainsbury’s, I reckon the risks far outweigh the potential rewards, despite a similarly-low forward P/E ratio of 12.3 times.

Lighting up

I am far more bullish over the long-term earnings outlook of British American Tobacco (LSE: BATS), however, and believe the firm is a far more attractive stock pick despite a higher prospective P/E rating of 18.1 times.

That is not to say that ‘Big Tobacco’ isn’t without its fair share of problems. Indeed, rising regulatory hurdles — such as the introduction of plain packaging wheeled out in Britain last month — is exacerbating the rising unpopularity of smoking.

Although total cigarette volumes are subsequently falling, the unrivalled brand power of British American Tobacco’s Lucky Strike and Pall Mall cartons are enabling it to hurdle this problem. Indeed, sales of these ‘Global Drive Brands’ leapt 10.5% during January-March as their collective market share rose.

And with British American Tobacco investing heavily in these labels, not to mention improving its product range in the white-hot e-cigarette market, I reckon the future remains bright for the tobacco titan.

Royston Wild has no position in any shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. We Fools don't all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »