We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Purplebricks Group vs 6% yielder BT Group: which do I feel is the better investment destination today?

Is BT Group plc (LON: BT-A) or Purplebricks Group plc (LON: PURP) the better buy right now? Royston Wild runs the rule over both shares.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

To kick things off, I’m putting my hand in the air and declaring that I’m not in love with either BT Group (LSE: BT-A) or Purplebricks Group (LSE: PURP).

My bearish stance on these stocks stretches back a number of years, and the choppiness of BT’s share price over the past year, as well as the steady share price slide over at Purplebricks, suggests that the broader market isn’t exactly bowled over by their investment potential either.

XXX

That said, both businesses rose on the release of fresh trading details earlier this week. Does this mean that things are seriously looking up? And if so, which do I think is the better share to buy today?

A sweet release

Purplebricks put out a quite decent set of quarterly results in which it said revenues boomed 20% in the six months to October, a jump the AIM business put down to “double-digit growth in instructions along with a continuation of increasing average revenue per instruction from improved attachment rates of traditional and new ancillary products.”

It said that while the market backdrop in the UK remained “challenging”, it continued to win market share during May-October and that its share of the online hybrid sector reached 74% last month.

As a consequence, the business reiterated its full-year sales guidance of £165m to £185m.

It’s hard to pick faults in the update and I won’t. However, the company still isn’t a ‘buy’ in my book. It’s not expected to start generating earnings until after the current year, i.e. the 12 months to April 2020. And City forecasts make it eye-poppingly expensive at current prices, with a forward P/E ratio of 97.2 times for next year.

Such a reading in my book does not adequately factor in the worsening state of the UK marketplace, nor the possibility that its international expansion programme may well fall flat.

Jump in or stay away?

So is BT a better stock to buy, in that case? Well, its half-year update of recent days showed that, helped by the impact of higher smartphone volumes and restructuring-related cost savings, pre-tax profit shot 24% higher from April to September to £1.34m. The strong result encouraged BT to advise that EBITDA for the full year to March 2019 would likely reach the higher end of its £7.3bn to £7.4bn guided range.

But now the bad news. Revenues at the FTSE 100 titan dropped 2% in the six months to £11.59bn, reflecting further troubles for its enterprise operations as well as the impact of regulated price reductions at its Openreach infrastructure division.

What’s more, BT decided to reduce the interim dividend by 5% to 4.62p per share, a decision that doesn’t exactly shock me given the shaky conditions in its key markets and its gigantic net debt pile which, incidentally, jumped to £11.9bn as of September from £9.52bn a year earlier.

City analysts are expecting the telecoms giant to at least have the strength to keep the dividend locked at 15.4p per share this year. I’m not convinced, however, and therefore give little regard to a giant 6.1% yield.

It’s cheap, sure. But BT’s forward P/E reading of 9.7 times is a reflection of its travails in worsening market conditions. But is it a better buy than Purplebricks right now? For me it’s irrelevant — I wouldn’t touch either of them with a bargepole.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »