We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Why I’d shun this almost 5%-yielding ‘superstock’ and what I’d buy instead

Everything could come crashing down – profits, dividends, the share price – for this ‘superstock’. Here’s why.

 

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I think DFS Furniture (LSE:DFS) is one of the most dangerous shares around for long-term investors right now.

Yet on one popular share research website, the stock has earned the label ‘superstock’ because of its tasty-looking indicators for value, growth and momentum. And I must admit, at first glance, DFS does look attractive with its price-to-earnings rating running just over 11 and the dividend yield at about 4.8%.

XXX

Trading well, but…

City analysts have pencilled in some chunky double-digit percentage increases in earnings for this year and next too, which adds to the superficial appeal of the share. But dig a bit deeper and the company starts to reveal weaknesses. For example, the record on earnings is patchy, the shares have moved up and down in big swings over the past few years, and net debt looks high.

Indeed, DFS’s business retailing living-room furniture is one of the most cyclical a company can participate in. Things look like they’re swinging along nicely now, but given a ‘half-decent’ general economic downturn, everything could come crashing down – profits, dividends, the share price. Everything could hit the floor together and leave the company struggling to pay the interest on its debt. That’s the big risk you take by owning shares in a cyclical firm such as DFS.

However, despite the risks, I would consider owning DFS shares short-term to catch a cyclical up-leg. But I’d keep one finger on the ejector button ready to press at the first sign of trouble. Meanwhile, today’s half-year results look trouble-free. Revenue rose just over 29% and by almost 10% on a pro-forma basis that adjusts for the full inclusion of the firm’s recent acquisition of a company called Sofology. Underlying pro-forma earnings per share shot up an impressive 90%.

There may be trouble ahead

But in another clue to the fragility of the sector, the directors held the interim dividend at last year’s level. That seems sensible to me because if a cyclical business doesn’t use its incoming cash flow to pay down its debt in the good times it could be in trouble with its borrowings in the bad times. So, it’s no good the firm giving away too much cash to shareholders now.

Chief executive Tim Stacey said in the report he expects the market “to remain particularly challenging in 2019,”  which is a red flag for me. However, he thinks the firm’s investments in online channels, delivery networks and brands will “help mitigate” the current economic and political uncertainty. I admire his optimism, but wouldn’t bet on those things helping much if the economy turns down from here.

Rather than a cyclical outfit such as DFS, I’d rather place my long-term investments in shares backed by firms with more defensive operations such as National Grid, Unilever, Britvic,and many others. Another decent way of ironing out some of the cyclical risks is to spread your investment across many underlying companies. A neat way to do that is to invest in a low-cost index tracker fund, such as one that follows the FTSE100 or FTSE 250 indices.

Kevin Godbold has no position in any share mentioned. The Motley Fool UK owns shares of and has recommended Britvic and Unilever. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »