We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

The market still hates this FTSE 100 dividend stock but I think it’s an absolute bargain

This FTSE 100 (LON:INDEXFTSE:UKX) dividend stock continues to fall… and this Fool continues to buy.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With Brexit bumbling along and the US/China trade war still making the headlines, markets remain volatile.

So long as you have the mentality of investing for decades rather than months, however, any short-term fragility simply provides an opportunity to pick up what could turn out to be bargains (there are no guarantees in investing, of course). 

XXX

One company I’ve thought undervalued for some time has been FTSE 100 broadcaster ITV (LSE: ITV). Indeed, I couldn’t stop myself from taking a position back in February. Since then, the price has dropped further. Since then, I’ve bought more. 

Part of my reasoning is simply down to the valuation. ITV now trades on just 8 times forecast earnings. For a company that still generates more than reasonable operating margins and roughly 40% better returns on the capital employed than the average across the index in which it’s a part, that’s surely too cheap?

The yield of 7.2% for the current year looks safe for now and the possibility of the company becoming a bid target grows stronger the longer it stays in doldrums. 

Yes, recent trading hasn’t been wonderful. Advertising revenue continues to fall due to the ongoing economic and political uncertainty and the lack of a major sporting competition like the World Cup this year.

A mere 1% rise in organic revenue at ITV Studios over Q1 was underwhelming. And the recent death of a participant on the popular Jeremy Kyle Show has also led investors to worry that other programmes, such as Love Island, might be scrapped too (two contestants have committed suicide since participating).

Nevertheless, I was encouraged to see the company’s highly regarded CEO, CFO, and chairman all making sizeable share purchases a couple of weeks ago. I like management with ‘skin in the game’ and these recent transactions suggest I’m not the only one that thinks the stock is inexpensive. At these levels, I’ll continue to accumulate. 

Down but not out

Another company I continue to believe will turn things around is retailer Superdry (LSE: SDRY). 

Despite being my top stock for May, I did caution readers at the start of the month that a poor trading update from the already-battered mid-cap should be expected.

Some awful numbers duly arrived (particularly relating to wholesale and e-commerce revenues), a profit warning was issued, the price fell… and I topped up my stake in the company.

Since then, the performance of the shares has been quite encouraging. Whether this can be wholly attributed to the appointment of interim CFO Nick Gresham, or more a sense founder Julian Dunkerton and chairman Peter Williams are getting things in order, is hard to say.

Regardless, a double-digit rise last Wednesday suggests any signs of progress are likely to be lapped up by the market.

But Superdry’s recovery, if it does happen, won’t take just a few months. Indeed, I believe it could easily be a couple of years before the market really likes the shares again. And that’s assuming we don’t enter a protracted bear market.

As someone with decades of investing still ahead of me, however, I’m willing to be patient.

There’s still a risk of things going from bad to worse, but the valuation of 9 times forecast earnings gives a sufficient margin of safety, I think. 

Paul Summers owns shares in ITV and Superdry. The Motley Fool UK has recommended ITV and Superdry. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »