We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

2 FTSE 100 stocks with 5% dividends I’d buy for my ISA today

I’m looking to load my investments with big dividend payers, and these FTSE 100 (INDEXFTSE: UKX) stocks fit the bill nicely.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

I’ve always like the insurance sector. It can be cyclical and a bit volatile, but for long-term investors I think its cash generation characteristics win through.

I tend to prefer those that offer life insurance, and currently hold Aviva shares, but I do rate general insurer Direct Line Insurance Group (LSE: DLG) highly.

XXX

The Direct Line share price today is the same as it was five years ago, and that’s disappointing. But it has been paying strongly progressive dividends which reached a yield of 6.6% last year, and the share price weakness puts it on what I see as a tempting valuation. Earnings are expected to fall this year, and I can’t help seeing a forward P/E of 12 as undemanding.

The first half, reported Wednesday, brought in a 10.8% drop in pre-tax profit, with EPS down 11.4% — but the dividend was lifted modestly, from 7p to 7.2p.

Motor

The weakness was largely down to tougher trading in motor insurance, which is under pressure, and the ending of the company’s partnerships with Sainsbury’s and Nationwide contributed. The division saw profit falling to £153.8m from the £239.5m recorded in the first half of the previous year. Motor insurance gross written premiums were down too.

Direct Line is investing in a new technology platform for its motor and home insurance businesses, and the roll-out of that is already underway. The firm says this will “allow us to offer more flexible products,” and coupled with the reduced costs that the firm is working on, I think we might see a better second half than expected.

Direct Line looks to be integrating its technological approach to its business well, and I see the current share price weakness as presenting a buying opportunity.

Comparison

Over the past few years, fellow FTSE 100 constituent Admiral (LSE: ADM) has followed pretty much the same up-and-down earnings pattern as Direct Line, though its shares trade on a higher valuation. Admiral has a market cap about 40% bigger, and its shares are on a forward P/E of 18 — 50% ahead of Direct Line’s.

And that’s after a weaker share price performance from Admiral, which has resulted in a five-year fall of 18%. Admiral dividend yields have been lower too — still healthy at 4.4% last year (and forecast at 5.4% this year), but that 6.6% yield from Direct Line was more impressive.

Admiral has lifted its dividend progressively, having almost doubled it in the four years from 2014 to 2018, and has a slightly unusual policy of paying only a modest ordinary dividend and then topping it up with special payments every year.

Flexibility

That might not give some investors the same confidence as a higher ordinary dividend, but I like the Admiral way of doing things. A higher ordinary dividend makes it seem like a much bigger failure if it needs to be cut — and that can delay dividend reductions when they really need to be made. The big insurers were overstretched during the financial crisis, and I can’t help thinking that an Admiral-style dividend policy would have led to earlier cuts which would have been less painful overall.

I see both these insurers as buys now, with Direct Line my better-value choice.

Alan Oscroft owns shares of Aviva. The Motley Fool UK has recommended Admiral Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »