We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

2 reasons I think individual investors can succeed in today’s market

It’s not easy, but bargains will always be available for those who look for them.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

In this age of high-speed algorithmic traders and big data, it’s easy to think that individual investors stand no chance against large institutions. Should we just throw in the towel? Not necessarily. Here are two reasons why I believe that individuals can still develop an edge in today’s markets.

It’s not about how smart you are

One of the most common reasons why people think the little guy can’t win is that they believe the banks and hedge funds possess information that they don’t have, or have more brainpower, more data, or are just plain smarter. Luckily, intelligence does not matter nearly as much as people think. Warren Buffett, one of the greatest value investors of all time, has frequently stated that investors only need to be of slightly-above-average intelligence to succeed. 

XXX

Information is actually much more widely available today than it was in the past. Rules surrounding public disclosure are a lot more stringent today than they were in the past, which means that regular investors have access to almost all the same information that the big institutions do. So in that sense the proliferation of information has levelled the playing field. Now, you can’t be an expert on everything. But you can be an expert on something — what Buffett refers to as a ‘circle of competence’. If you can think critically about just one sector, you will have carved out a niche for yourself. 

Bargains will always exist

Value investors are always looking for mis-priced assets. To invoke Buffett again, you need to be buying a dollar for 50 cents. There are several reasons why bargains will always be a feature of the financial marketplace. Firstly, because even in the computer age, the market remains governed by fear and greed. Panic sell-offs are always the best time to deploy capital. Moreover, these mis-pricings are often exacerbated by the presence of automated trading systems, as heavy selling triggers momentum traders. This is when the computers see selling in the market and respond by initiating selling of their own, which drives the price down further. 

Secondly, assets become mis-priced because there will always be factors affecting price action that have nothing to do with intrinsic value. A large pension fund with a mandate to rebalance its portfolio at the end of a quarter is going to sell shares regardless of whether it makes sense to do so on a stock-by-stock basis. 

I’m not saying that making money as an individual investor isn’t difficult. It is. I would go so far as to say that doing so today is harder than at some other periods in history — for instance, it is impossible for a retail investor to win by being fast — you can’t compete with a computer on speed. But it’s always been difficult. And for those concerned about the presence of high-speed traders today, consider that over the last 150 years, investors have had to deal with the introduction of the telegraph, the radio, and the landline. The way that people buy and sell is always changing, but the fundamental logic underpinning markets will always stay the same. Markets will continue to (sometimes) act irrationally and create excellent opportunities for individual investors willing to do the hard work of researching them.

Neither Stepan nor The Motley Fool UK have a position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »