We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Is the Ted Baker share price finally cheap enough to buy?

These two big 2019 fallers must surely reach share prices so low they’re irresistible, mustn’t they?

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Ted Baker (LSE: TED) was one of Friday morning’s big early fallers, as we await news of the troubled fashion retailer’s Christmas trading period.

The fall came as fellow struggler Superdry suffered a share price crash after revealing that full-year profits could be wiped out by disastrous festive sales, and the contagion seems to have spread. Superdry has discovered that demand for full-priced products is very weak, on a high street awash with promotional deals, and continued low-margin trading could hit Ted Baker’s recovery.

XXX

A series of profit warnings, an overstatement of stock value, and the departure of founder Ray Kelvin from the helm all kicked in to help push the  Ted Baker share price down by 87% over the past two years. It’s interesting that Superdry’s problems also stemmed from the exit of its founder, Julian Dunkerton, though in that case his return doesn’t seem to have made a great deal of difference… yet.

But with Ted Baker’s share price routed, surely there’s some price at which the stock is a bargain?

Well, in my book, today’s level of around 390p is not it. While the share price has collapsed, earnings are expected to crumble along with it, and the big drop in EPS forecast for the year to January 31 would put the shares on a P/E of 11. To me, that’s nowhere near low enough to cover the risk and provide any kind of safety margin — especially as there’s no sustained earnings recovery on the horizon yet, not before 2023 at the earliest, according to analyst consensus.

Buy this instead?

Another potential recovery stock I’m avoiding in 2020 is Metro Bank (LSE: MTRO), whose share price has managed the astonishing feat of falling further than Sirius Minerals over the past 12 months — Sirius is down 77%, but Metro has that licked with an 89% collapse.

Metro’s problems have been legion, starting with a serious risk rating miscalculation affecting a lot of its loans, which even inspired the Financial Conduct Authority to take a look. The list of woes includes the need for capital raising, difficulties in getting a bond offering taken up, and the position of founder and Chairman Vernon Hill.

Hill held on as long as he could, but his days as Chairman were clearly numbered, and by mid-December his status as a non-executive director was terminated too.

CEO Craig Donaldson also headed out the door in December, to be replaced by Chief Transformation Officer Dan Frumkin, who had only taken that role in September (and what kind of bank should need a Chief Transformation Officer?)

It all reads like a catalogue of incompetence, and at the first sign of trouble, customers started deserting the ‘challenger’ bank (an appellation that used to sound exciting and profitable). And a bank that can’t retain customers, can’t get its accounting right, can’t offload its bonds… well, that barely seems like a bank worth investing in to me.

Again, is there a share price level that would tempt me to invest in Metro Bank? Unfortunately, no.

Alan Oscroft owns shares of Sirius Minerals. The Motley Fool UK has recommended Superdry and Ted Baker. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »