We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

The Boohoo share price turned £10k into £128,200k in 5 years. Here’s what I’d do now

Multi-bagger Boohoo Group plc (LON: BOO) is aiming for global glory and might just do it, in my view.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

We all love a good multi-bagger, the type of stock that can turn relatively small sums into something huge. Just one could transform your portfolio, and give your retirement plans a massive boost.

The following two have been among the most exciting stocks on the market in the past five years, but I would only buy one of them today.

XXX

Boohoo Group

The Boohoo Group (LSE: BOO) share price is up an incredible 1,182% in just five years, which would have turned £10k into more than £128k, which is serious growth.

The Boohoo share price has maintained its momentum, up 71% over the past 12 months. Investors who bought a year ago fearing it might be running out of momentum will be celebrating today. It is now crowned King of AIM, with a market cap of £3.68bn.

The big attraction of Boohoo, which owns brands Karen Millen, Nasty Gal, PrettyLittleThing, Coast and MissPap, is that it has set its sights on becoming a global retail giant. This is always a high-risk strategy, one that has confounded Tesco and many others, and failure could bring the share price crashing down. Success, on the other hand, would send it shooting to the stars.

Boohoo is priced for growth, trading at 74.1 times forward earnings. However, City analysts expect those earnings to continue to grow by an impressive 33%, 26% and 24% over the next three years, which if achieved, would pull down its valuation to a more modest 37.3 times earnings. 

Its price-to-earnings growth ratio of just 1.9 looks far from demanding. Given that it has a meagre 0.4% share of the US and EU clothing market, Boohoo could just pull it off. It has little margin for error though.

Fevertree Drinks

Craft mixer specialists Fevertree Drinks (LSE: FEVR) has lost its fizz, as its explosive growth phase seems to be over. Over five years, it would still have turned £10,000 into £76,887, but if you bought 12 months ago, your £10k would be worth closer to £6k. Ouch!

The Fevertree share price dropped 27% on Monday alone, as the group downgraded its profit growth projections, blaming “subdued” festive trading in the UK. As a gin and tonic fan myself, I think Fevertree could struggle to build UK sales from here. Its novelty value has subsided, competition has increased, Schweppes has sharpened up its act, and the gin craze cannot last forever.

US sales are rising at a faster pace, up 33% to £47.6m, with Europe and the rest of the world up 16% and 32% to £64.4m and 15.8m, respectively. It needs to build on these to compensate for the slowing domestic market, which still makes up half of revenues, but it won’t be easy.

Today could be a tempting entry point, given that Fevertree’s dizzying valuation has been trimmed to ‘just’ 32.3 times forward earnings, and those earnings are still projected to grow a solid 12% in 2021, and 13% the year after. However, I would rather buy into Boohoo’s momentum.

Alternatively, start hunting for tomorrow’s multi-bagger instead.

Harvey Jones has no position in any of the shares mentioned. The Motley Fool UK has recommended boohoo group and Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »