We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

The FTSE stock market crash is not changing how I invest

I think regularly investing through this stock market crash will pay off in the future because time in the market beats trying to time the market.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

This stock market crash does not alter my belief that regularly investing in quality stocks builds wealth. Sometimes stocks may be performing poorly, but in the long run, UK stocks outperform gilts, corporate bonds and cash.

With the stock market crashing, it may be challenging to have faith in a regular investment plan. After all, previously-made investments may have lost money. Prices may fall further, and new investments might immediately start to make losses.

XXX

But if investments are curtailed now, because of the crash, then when do they start again? Once the bottom is in place? Buying dips sounds appealing, but timing the market is challenging, and outperforming a regular investment plan is not guaranteed.

There will always be bear markets as there will be bull ones. Regularly investing in a bull market means buying at higher and higher prices. At some point, the market will face a correction, and prices will decline. In a bear market, purchases get cheaper and cheaper. At some point, the market will go back up.

I really cannot make a case for regularly investing in the good times then abruptly stopping when prices are falling.

Crashing out

If regular investing doesn’t appeal at the moment, here is a tip I once heard. Continue to transfer cash to your Stocks and Shares ISA or equivalent, but don’t buy anything. Instead, think of those stocks that you wish you had purchased a long time ago. Those that, until February, really went up a lot.

Set an order to buy them at a significant discount to the price they are at now. If the market crashes further, stocks might get bought at previously implausible discounts. This approach may help avoid the temptation to sell stocks and lock in any losses for good, as there is some benefit to further declines.

Chasing the market

Some industries and sectors have performed worse than others in this crash. Oil and gas stocks have been decimated as demand for fuel has shrunk. Shares in travel and leisure companies have slumped as travel restrictions, both enforced and voluntary, start to bite. Banks stocks are struggling as central banks slash interest rates, making profits hard to come by.

Some stocks have not lost as much as others. Food retailers have held up reasonably well, far better than food wholesalers, and so have utilities. It may be tempting to buy stocks like J Sainsbury because they have not fallen as much as the overall market, but that would be short-term thinking. Food retailers are benefiting for now from having their shelves cleared by panic-buying.

Panic-buying will stop eventually, so chasing short-term winners is not something I recommend. Stocks that have long-term potential, beyond any temporary boost to revenues, are where you want to be.

If I have to focus on one stock to buy right now, it would be Tristel. This company manufactures disinfectant products for commercial and domestic use. Its share price has fallen just 3% since I talked about it in February, even though the stock market crashed. However, the business has good long-term prospects and will also benefit from the heightened awareness of hygiene once this crisis has abated.

James J. McCombie has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »