We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

This FTSE 100 share’s price has crashed. Here’s why I think it’s a bargain buy in this recession

This FTSE 100 share’s price dropped when it released its latest results. But there’s still much going for it. Here’s why I think it’s now a bargain buy. 

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Lockdowns continue globally and predictions on the state of the economy are becoming increasingly grim. FTSE 100 companies that were earlier confident of riding out of this difficult phase are now less so. One of these is the tobacco biggie Imperial Brands (LSE: IMB).

Until a few weeks ago Imperial appeared quite confident of its position. It said that the Covid-19 pandemic had had no material impact on its business. It continued to pay impressive dividends in line with that. As a result it had one of the highest dividend yields among the set of FTSE 100 companies. 

XXX

Imperial Brands reduces dividends

But Imperial wasn’t quite so upbeat earlier this week, when it posted its latest results. It cut its dividend by a third, which is a key reason the IMB stock is so attractive. According to a Financial Times report, this is the first time it has done so in the 24 years since it was first listed on the stock exchange. It’s unsurprising that a sharp drop in share price followed the dividend cut. 

This appears like a straightforward case of yet another FTSE 100 company slashing dividends as the recession takes its toll on business. But I don’t think it is. Imperial Brands had already changed its dividend policy last year. It had said that it will link dividends to income going forward. Its profits, and relatedly, earnings per share had fallen in the half-year ending on 31 March 2020. This in itself is reason to activate its progressive dividend policy. 

Strengthening its financial position

In the update it mentions that the dividend has been cut to “accelerate debt repayment”. Imperial’s debt has risen compared to last year. It does seem to have been top of the IMB management’s mind. Less than a month ago, it hived off its premium cigars business. In the news release announcing this sale, it said that the proceeds will go towards repaying debt as well. I think it’s good for long-term investors if IMB’s financial position is being strengthened, even if that means a dividend cut. 

High dividend yield compared to FTSE 100 peers

Last, but not the least – even after the cut the dividend yield is still quite impressive at almost 9% at the last close at time of writing. That said, I think it’s important to remember that the cigarette market will become smaller over the next decades. It’s with this in mind that tobacco companies have started pivoting towards next generation products (NGP). But there’s bad news on that front in the latest update. 

IMB says in its latest release that NGPs have seen a “poor return on investment”. It remains to be seen whether it will be able to manage the transition in the future. But, I do believe that with the next three- to five-year investing horizon in mind, IMB continues to remain a good income stock.  

Manika Premsingh has no position in any of the shares mentioned. The Motley Fool UK has recommended Imperial Brands. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »