We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Why this market crash could boost your chances of making a million

The market crash may allow investors to buy undervalued stocks ahead of a recovery, and could strengthen dominant businesses in a variety of industries.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Buying stocks after a market crash may sound like a risky strategy for anyone who is seeking to build a portfolio valued at over a million. It could produce paper losses in the short run due to the unpredictability still present across the stock market.

However, a market crash provides investors with the opportunity to buy stocks at low prices. It may also strengthen the competitive positions of dominant businesses in a range of industries, and allow them to generate high returns in the coming years.

XXX

As such, investing in the stock market today could increase your chances of making a million in the long run.

Buying in a market crash

Many investors adopt a strategy where they aim to buy stocks when they are priced at low levels. They then seek to hold them until such a time as they trade at a much higher price.

The main problem with that strategy is that the periods when stock prices are at their lowest have historically coincided with economic downturns. At such times, risks facing investors are at their highest.

For example, the most recent notable market crash prior to that experienced in 2020 occurred in 2008/09. At that time, a great number of companies traded at prices that had not been seen for many years.

Following the market crash, a large proportion of them delivered successful stock price recoveries. However, many investors did not buy stocks when they traded at low prices due to the short-term risks they faced. This meant that they were unable to access the wide margins of safety that were on offer for a limited time, with their returns in the following years likely to have suffered as a result.

Although at the present time there are significant risks facing investors over the short run, in the long term the stock market is likely to recover. Therefore, buying a diverse range of companies during this market crash could allow investors to fulfil the first part of their ‘buy low/sell high’ strategy.

Industry positions

The recent market crash could also cause stronger companies within a specific industry to improve upon their competitive positions. For example, those businesses that are better equipped to survive a prolonged economic downturn may gain market share. This may allow them to generate higher returns in the coming years.

As such, investors who can not only purchase cheap stocks, but also the highest-quality companies in an industry, may improve their chances of generating high returns in the coming years.

The market crash may highlight weaknesses in companies that had previously been overlooked by investors, such as high debt levels and inefficient business models. Investors may now focus their capital on the strongest companies within a sector that offer the most appealing risk/reward ratios. This could boost their returns over the long run.

Millionaire potential

Risks may continue to be present over the coming months across the stock market. However, buying high-quality businesses with dominant market positions while they trade at low prices could be a sound strategy. It may boost your portfolio’s returns and increase your chances of making a million over the coming years.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »