We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

How ISA investors could make a million following the stock market crash

Is it much harder to make a million following the market crash? Not at all, says Royston Wild, who suggests a few ways you can try to get rich.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Don’t fear the stock market crash. The chance that you, me, and other share pickers can make a million remains as strong as it ever has. Economic crashes are nothing new, of course. Their effects on shareholder rewards, over a longer time horizon, tend to be absorbed.

That said, it still makes sense for investors to be prepared for a worse-than-usual downturn. The financial impact of the Wall Street Crash lasted from 1929 through to the outbreak of World War II. And many economists reckon the fallout of the Covid-19 outbreak could make the Great Depression look like small potatoes.

XXX

This means that investors hoping to make a million may need to pick shares whose earnings have proven they can stand up during times of economic stress. We’re talking utilities companies, defence contractors, food producers, pharmaceuticals manufacturers, and mobile telecoms operators.

Against the cycle

Investors don’t just need to go shopping for defensive shares, though. There are a multitude of counter-cyclical shares whose bottom lines actually stand to benefit from the economic malaise, and who could well make their shareholders a million or more.

Insolvency specialist Begbies Traynor is one. So is discount retailer B&M European Value Retail, which should benefit from shrinking consumer spending power; alcoholic drinks manufacturer Diageo, sales of whose products have risen during previous recessions; and G4S, demand for whose policing services would rise should the crime rate pick up.

There is an abundance of safe-haven and counter-cyclical stocks for UK investors to pick from, then. But remember that successful stock pickers tend to lock their money up for a period of 10 years at least. And so considering cyclical shares, along with those better placed to ride out what could be a troubled 2020s for the global economy, remains a sound idea.

Happy retired couple on a yacht

Million makers?

So concerns over the social, economic, and political impact of Covid-19 are dominating investor decisions right now. It’s important to remember, though, that share pickers can also latch onto certain themes that the coronavirus crisis will create over the longer term and try to make a million that way.

Soap and handgel sales, along with demand for disinfectant products have ballooned since the outbreak. They should continue to grow, too, as a rising global population takes steps to try to prevent another public health crisis. This bodes well for soap maker Unilever, then, alongside household cleaning product maker Reckitt Benckiser, to name but a couple of specialists in this area.

The need for greater hygiene is perhaps the most obvious in a post-coronavirus world, sure. But profits at Tritax Big Box are also set to rocket as the rising of e-commerce boosts demand for its warehousing and distribution hubs. Cloud computing providers like Softcat, meanwhile, will benefit from a likely explosion in the number of people working from home. And recycling giant Renewi will become more important as lawmakers accelerate steps to clean up the air that we breathe.

The Covid-19 outbreak means that investors need to be a bit more careful when using their cash. But it doesn’t mean that their chances to make a million have been shot to pieces. With the right strategy it’s still possible to get rich from stock markets.

Views expressed in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »