We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

3 simple steps I’d take before buying cheap UK shares in an ISA today

Taking these steps before buying bargain UK shares could help to reduce your risks and improve your stock market returns, in my view.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Many investors may be tempted to buy cheap UK shares after the recent stock market crash. While they can produce high returns in the long run as the stock market recovers, a number of companies may face challenging outlooks. Therefore, it may be prudent to ascertain their financial strength and long-term growth potential before buying them.

Likewise, ensuring you have sufficient capital available in case of an emergency before purchasing undervalued FTSE 100 and FTSE 250 shares could be a shrewd move. It may enable you to fully benefit from a likely turnaround from current low prices levels across the stock market.

XXX

Financial strength of UK shares

Assessing the financial strength of UK shares before you buy them may reduce your risks and improve your returns. Some companies with weak balance sheets that contain a large amount of debt have survived in recent years due to a growing economy. But they may be among the businesses most at risk of folding in the coming months.

The world economy is set to experience one of its most challenging periods in living memory, as well as a rapid pace of change. This could cause some companies that lack the financial means to change their business models come under severe pressure.

Therefore, ensure any UK shares you purchase have modest debt and access to sufficient liquidity for investment purposes. This could be a simple, yet effective, means of improving your portfolio’s long-term prospects.

Emergency cash position

Just as assessing the financial position of UK shares is important before buying them, so too is ensuring you have sufficient cash available should you require it for an emergency. At present, unemployment is on the rise, and wage growth could be somewhat limited if business performance fails to improve.

Therefore, although cash offers paltry returns at present, having enough capital available to pay for unexpected events could be a sound move. It may mean you don’t need to sell long-term investments at unfavourable prices. This will provide the opportunity for your portfolio to benefit from a likely recovery in the coming years, without being used to fund your day-to-day expenses should cash be required.

Growth opportunities

Another simple step to take before buying UK shares is to consider whether they have the right business model in place within a post-coronavirus economy. It appears as though technology is likely to play a larger part in our lives, with many people likely to work more from home. Similarly, environmental factors seem to be becoming increasingly prevalent across a growing number of industries.

Assessing the business model of any company is subjective. But at least considering the adaptability of a stock before buying it may help you to avoid companies with obvious limitations. This could enhance your ISA’s performance, and boost your long-term financial outlook.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »