We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Here’s how I’d invest £10k in bargain UK shares in an ISA right now

Considering the quality of UK shares could allow you to find the best bargain stocks after the recent market crash in my view.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Despite a number of bargain UK shares currently being available following the recent market crash, some investors may be feeling cautious about buying them.

However, in many cases, their low valuations appear to factor in the risks they face. And, through purchasing dominant businesses in sectors with long-term growth potential, it is possible to generate high returns as the stock market recovers.

XXX

Therefore, now could be the right time to invest £10k, or any other amount, in a diverse selection of businesses in a tax-efficient account such as a Stocks and Shares ISA.

Bargain UK shares

While many UK shares currently trade at low prices compared to their historic averages, in some cases they may be merited. Some sectors face hugely challenging outlooks, with there being the potential for a permanent change in consumer behaviour that makes the business models of their incumbents obsolete.

However, in other cases, stock prices represent exceptionally good value for money. Some businesses have solid balance sheets and the financial firepower to make the necessary adjustments to their business models in order to adapt to changing consumer trends. Therefore, they could deliver improving financial performance that makes their current share prices difficult to justify from a long-term investment perspective.

Dominant businesses

The biggest bargains among UK shares may be found among dominant businesses within a specific sector. They may have a relatively large market share, as well as a significant economic moat. For example, they may benefit from a lower cost base, a unique product, or strong customer loyalty that can help them to survive in what could be a period of slower sales growth in the coming months.

Furthermore, dominant businesses within a specific sector may be able to extend their strong positions over rivals in the long run. In doing so, they may become more profitable and be able to justify higher valuations. Therefore, as well as focusing on high-quality companies in sectors that have long-term growth prospects, buying the industry leaders may be a means of obtaining a more attractive risk/reward investing opportunity.

Diversification

Even though many UK shares appear to offer long-term recovery potential, the unclear economic outlook means that holding a wide range of companies is more important than ever. A diversified portfolio offers less company-specific risk, as well as the opportunity to access high rates of growth in the coming years. This could lead to stronger, and more robust, portfolio growth.

While undervalued shares may become even more attractively priced should there be a second market crash, investing today through a tax-efficient account such as a Stocks and Shares ISA appears to be a logical move. Investor sentiment towards the stock market is weak, which means that many strong, dominant businesses in attractive sectors offer good value for money. Buying them now, and holding them over the long run, could be a very profitable strategy.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »