We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Does the easyJet share price make you want to buy? I’d say don’t forget Thomas Cook

The easyJet share price has crashed 65% in 2020. Is it heading for a recovery now, or likely to go the way of Thomas Cook?

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Is easyJet (LSE: EZJ) really “hanging by a thread,” as a union official has apparently described it? At least, that’s what BBC News, reporting on a leaked recording on Saturday, claimed union rep and pilot Martin Entwisle said. Surprisingly, the easyJet share price reacted by opening up a few percent Monday morning. Maybe things are so bad, investors just can’t see them getting any worse?

Entwisle’s words, following a meeting with easyJet’s chief financial officer Andrew Findlay, were aimed at persuading easyJet pilots to accept a deal to save jobs. So there might be a little creative interpretation there. And the airline stresses his assessment, which also describes easyJet’s situation as “dire,” doesn’t reflect anything the company itself has said.

XXX

But it does remind me of one of the great investors who inspired Warren Buffett.

Scuttlebutt

In 1958, Philip Fisher wrote a book ‘Common Stocks and Uncommon Profits’. Championing the “scuttlebutt” technique, which is all about informal information, he wrote: “Rumours, what’s being said on the grapevine, what people think about a company and its products and services… The more you can gather of that, the better an investor you will be.”

What does it mean for the easyJet share price? Well, for starters, I think something like Entwisle’s union talk can be more valuable than official company statements. And it’s what’s happening on the ground that counts, not a firm’s own words, which always put the best slant on things.

Customer satisfaction is all part of the scuttlebutt approach. And, on that score, easyJet scores highly. But right now, people are simply not flying. And we have no real-world way to estimate when they’ll start again.

Thomas Cook

The easyJet share price has crashed massively. So did Thomas Cook’s. And Thomas Cook’s official company statements were all about the positive. They detailed the recovery package and its financial details. There was enough information even for existing investors to get an idea of how badly diluted they’d be.

I was talking with some people about Thomas Cook on the final weekend of its existence. Yes, it could have been a profitable recovery investment, if the recovery deal went through. And it looked like it was about to — but it hadn’t yet. My recommendation? Wait and see what the next few days bring. By Monday it was all over.

easyJet share price

Now, I’m not expecting the easyJet share price to plunge to nothing. At least, not in the short term. But even though the airline’s liquidity position is holding up for now, it is burning through the cash.

But it needs a drastic improvement by next summer. And that, as far as I can see, needs a successful Covid-19 vaccine. The great majority of people are still uninfected. I’m no immunologist, but that suggests to me that the alternative of herd immunity would take years to achieve.

So no, none of my money will go chasing the easyJet share price. Some recovery risks are worth taking. But not airlines, not even good ones. Not in the current pandemic environment.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »