We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Forget the Boohoo share price! I’d buy this FTSE 100 stock instead

The Boohoo share price is tempting even though it comes with risks. Here’s an alternative to consider instead.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Fast fashion’s online star Boohoo (LSE: BOO) reported a stellar set of results earlier today. Its revenues for the six months to August are up 45% and net profit is up 53%. At a time when many other companies are struggling to even stay afloat, there’s no question that BOO stands out. And this isn’t even the full story.

The company has revised its 2021 guidance upwards. It expects revenues for the full year, which ends in February next year, to be higher by 28% to 32%. BOO had earlier forecast revenue growth of 25%. Similarly, it has also slightly improved its earnings forecast. This makes the Boohoo share price, at a low £3.7, attractive. Or does it?

XXX

Boohoo share price has a downside risk

I think there are risks to consider when buying the stock. One, discretionary consumer spending is hit during slowdowns. BOO has so far successfully evaded being impacted by this, but future uncertainty can’t be ruled out either. The pandemic is still in force and the UK’s economic future (and indeed, the world’s as well) is a question mark as redundancies pile up and the unemployment rate rises. 

The Boohoo share price was also impacted by revelations of poor working conditions in some of its suppliers’ factories earlier in the year. It has since conducted an independent review and committed to making positive changes to counter the situation. However, this isn’t the first time that this issue has been raised. Until such time that investors are convinced that BOO is acting ethically, it may continue to stay stressed. There’s also the risk of government intervention in this case. 

Despite this, the company’s earnings ratio is at a high 72 times. I don’t think that’s necessarily out of whack. Investments have chased stocks of companies that continue to perform despite the pandemic. As a result, many high-performing companies are presently trading at high double-digit price-to-earnings (P/E) multiples. At the same time, given Boohoo’s present challenges, I’m considering safer high-growth stocks. 

An alternative to consider

JD Sports Fashion is one FTSE 100 stock I like. Its results were sluggish for the half year up to 1 August, but it being a brick-and-mortar retailer, this was to be expected. Its financials could stay underwhelming in the foreseeable future as well. At the same time, I’m optimistic about the stock over the longer term. Its specific niche of sportswear is a growing market and it has been financially robust in the past. It was also FTSE 100’s best performing stock in 2019. In fact, despite the lacklustre results, its share price has continued to rise this month. Further, its earnings ratio is comparatively lower than BOO’s at 41 times.

I think it’s a pity that BOO with its fast growth is still a risky stock because of its present situation. The whole challenge may well blow over and investors will be handsomely rewarded, but I’d much rather wait for the storm to pass than buy at the current price. 

Manika Premsingh owns shares of JD Sports Fashion. The Motley Fool UK has recommended boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »