We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

3 simple steps I’d take to find the best shares to buy right now

Finding the best shares to buy today could be a worthwhile use of your time. It may lead to higher returns over the coming years.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Buying the best shares currently available could prove to be a sound move. They may be better able to withstand a period of weak economic growth. They could also deliver higher returns as the world economy’s performance improves.

Therefore, spending time analysing industry growth prospects, assessing company reports and valuing businesses could be a sound move. It may mean that you purchase the most attractive investment opportunities that can make a major impact on your long-term financial prospects.

XXX

Analysing industry prospects to find the best shares

The best shares to buy today may not necessarily have the brightest near-term outlooks. For example, they may face a tough set of trading conditions as a result of downbeat consumer sentiment or disruption caused by lockdown measures implemented due to coronavirus.

However, they could have improving outlooks over the long run that make them attractive investment opportunities. As such, analysing the long-term prospects for a wide range of sectors may help you to deduce where the best buying opportunities may be located. This may lead you to focus your efforts on a smaller number of industries. Especially those where a mix of short-term uncertainty and long-term growth potential may provide a larger number of attractive stocks to buy today.

Using annual reports to assess a company’s prospects

As well as analysing industries to find the best shares, assessing annual reports and recent company updates could be a shrewd move. They provide detailed information on the financial position of a business. This could be very useful in the current economic climate, since slowing sales growth may mean businesses with solid balance sheets have a higher chance of surviving a difficult set of trading conditions.

Furthermore, annual reports provide information regarding a company’s strategy. This may help you to determine whether it has the right plan to adapt to a fast-changing economic environment. Or if its business model is outdated. Through reading management commentary and viewpoints, you can build a picture as to how strong a company’s position may be over the long run. This may have a significant impact on its financial performance and investment gains.

Valuing businesses

Of course, buying the best shares at the wrong price may not lead to impressive returns for investors. Therefore, it’s important to try to estimate the value of a company prior to purchase. If it’s trading at a higher price than it’s worth, it may be a good idea to look elsewhere. Or wait until it trades at a lower price.

Fortunately for new investors, many high-quality companies have not yet recovered from the stock market crash. Therefore, good value stocks are likely to be on offer at the present time. They could have a positive impact on your financial prospects in the coming years.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »