We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Boohoo share price just dropped 20% in a day. Here’s what I’d do now

There’s been more volatility from the Boohoo share price. Long-term investors need to read this today.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The boohoo group (LSE:BOO) share price dropped around 20% in a day after news surrounding the company’s auditors. The media reported that the accounting giant PwC has signalled its intention to quit as Boohoo’s auditor. In response, on Monday, Boohoo released a statement saying that PwC remains its auditor at this time but it has recently launched a tender process to find a new auditor.

It’s unclear to me which came first. The reasons behind the decisions are also currently unknown. Speculation surrounding the details caused a sharp drop in the Boohoo share price on Monday. Investors tend not to like uncertainty, so the Boohoo share price reaction doesn’t surprise me.  

XXX

Until there is further clarity, sentiment is likely to remain dented. In my opinion, the Boohoo share price could remain under some pressure in the short term.

Separately, the Sunday Times reported that the National Crime Agency is investigating companies that supply Boohoo, over suspicions of money laundering and VAT fraud. Although there seem to be no links to the company, apart from being suppliers, it could be adding to negative sentiment caused elsewhere.

Boohoo’s share price struggles

The Boohoo share price is down by over 15% so far this year. However, it’s been a volatile year for Boohoo investors, and has included significant gains and falls. In a Covid-19-related, market-induced panic in March, the Boohoo share price fell from 300p at the start of the year to a low of around 135p.

It then recovered those losses and went onto triple by the summer, reaching a high of over 400p. Then, in July, allegations surrounding suppliers in its supply chain using underpaid staff and unsafe working conditions in Leicester caused further investor panic, causing Boohoo’s share price to drop by 50% to a low of approximately 200p.

It then once again reached highs of 400p. It has definitely been a year of ups and downs for the Boohoo share price. Today, at the time of writing, shares are trading 20% down on the day, at around 255p. This recent share price weakness adds to what has been a volatile year for Boohoo investors. 

Does it matter for long term investors?

In a word, no. Boohoo is fundamentally strong and thriving, in my opinion. It continues to grow its earnings and market share. Its online business model drives market-leading profit margins. Its expansion of brands drives earnings growth. With an entrepreneurial foundation, it manages to stay ambitious.

Long-term investors have much to look forward to from this popular online clothes retailer. With a price-to-earnings ratio of 33 and earnings growth of 36%, it does not look particularly expensive. I also like that it has a return on capital of 27% and net cash on its balance sheet.

I reckon this business could be significantly larger in the coming years, and I wouldn’t be surprised to see the Boohoo share price above 400p in 2021. The concerns that caused share price volatility this year could all be viewed as noise if you take a long-term view.

So, would I buy more shares now on the recent share price weakness? My current thoughts are, not yet. I am somewhat concerned about the details surrounding the auditor and would rather wait for further clarity. I won’t be selling my shares either. I hold a relatively small amount of Boohoo shares, and will likely keep them as the long-term investment I initially bought them for.

Harshil Patel owns shares in boohoo group. The Motley Fool UK has recommended boohoo group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »