We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

5 cheap UK shares I’d buy in an ISA now and hold until 2030

These five cheap UK shares could deliver impressive long-term returns. They could be worth buying and holding over the coming years.

Buy Signal ROI

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

A strategy of buying cheap UK shares has been very successful in the past. It’s allowed an investor to use weak investor sentiment and temporary uncertainty to their advantage. Certainly, in terms of being able to purchase high-quality companies for less than they are worth.

With the FTSE 350 continuing to trade below its level from prior to the pandemic, there are a number of opportunities to buy and hold cheap stocks at the present time. Buying them through a tax-efficient account such as a Stocks and Shares ISA may provide greater returns due to its tax advantages.

XXX

With that in mind, here are five UK stocks that could be worth buying now after they’ve experienced mixed performances in the last year.

Cheap UK shares with sound strategies

Many of today’s cheap UK shares could benefit from changing strategies in response to the pandemic. For example, oil and gas company BP is now seeking to invest greater amounts of capital in low-carbon assets. That move could become more relevant as the world economy emerges from the current crisis. It also has the potential to benefit from an improving world economy that could have a positive impact on the oil price, which currently stands at an 11-month high.

Similarly, FTSE 100 retailer Next is adapting to changing consumer trends through increasing its focus on digital sales. The company already generates more than half of its revenue from online channels. But this is likely to grow as consumers become more comfortable in purchasing goods online. Therefore, it may be able to extend its dominant market position over the coming years.

An improving economic outlook could benefit these stocks

While many cheap UK shares are likely to benefit from an improving economic outlook, some may be bigger gainers than others. Notably, banks such as NatWest are likely to enjoy improving operating conditions as GDP rises and consumer confidence returns. This may increase demand for new loans, as well as reduce default rates on existing credit products.

Meanwhile, cheap UK shares such as British Land may benefit from increasing commercial property prices. Currently, its shares trade at around two-thirds of net asset value. This suggests that, unless there’s a marked fall in property prices over the coming months and years, its shares could be very cheap at the present time.

In the long run, companies such as Diageo could capitalise on growth trends in emerging economies. It’s used the current crisis to make acquisitions and strengthen its financial position through streamlining its operations.

The company enjoys a breadth of products and the high degree of customer loyalty. And that should lead to stronger profit growth in the long run. It turn, that should also lift its share price after a volatile year compared to its history of resilience.

Peter Stephens has no position in any of the shares mentioned. The Motley Fool UK owns shares of Next. The Motley Fool UK has recommended British Land Co and Diageo. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »