We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

2 ways to make money from the stock market: I think only 1 makes sense

There are multiple ways to make money from the stock market. Here are two investing strategies popular today, but I think only one of them is viable.

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

There are many ways to make money from the stock market. Some are simple, some complicated, and all carry an element of risk. Usually the riskier the investment, the higher the potential reward. The power to invest a small sum and turn it into a fortune is at the heart of every investor’s dream, but without following a sensible plan, it’s easy to get burned in the markets.

Jump on the ‘short squeeze’ bandwagon?

Nowadays it’s easy for anyone to start buying and selling shares from their mobile phones. Traditional brokers offer digital wallets and modern brokers offer fee-free trading. It’s even possible to buy fractional shares. This makes the barrier to entry very low. That’s a liability for the uninformed.

XXX

This week we’ve witnessed an uprising of the masses against the establishment. I think the story of US stock GameStop‘s share price rise has been endlessly entertaining. It involved a bunch of amateur investors squeezing out the hedge funds betting against the stock. And I think it will go down in the history books as a pivotal moment in investing. 

However, it’s also laid bare how volatile the markets are and how easy it is to get caught up in the fear of missing out (FOMO). This is a recipe for disaster, and for the ill-prepared can quickly spiral into major losses rather than impressive wins.

Make money from the stock market, slowly

A tried and tested way I prefer to invest money in the stock market is the buy-and-hold method of value investing. This is the one that Warren Buffett advocates and other billionaire investors like him. In simple terms, it means buying an undervalued stock and holding it in my portfolio for several years. This gives the company time to grow, improve or strengthen and its share price with it.

This past year has been challenging for many businesses globally as the pandemic has thrown multiple obstacles in their path. However, among the casualties will be survivors that not only scrape by but strengthen and expand. For investors who buy in when they’re struggling and support their comeback, the rewards can multiply to become significant gains. Success isn’t guaranteed of course, but that’s why research counts.

Gambling vs investing

This isn’t a new scenario created by the pandemic. Businesses will always face challenges, but this is a period when division in the markets is clear. Some companies are thriving, with their share prices rocketing to levels perhaps unsustainable levels. Others have been battered. Not all these companies will live to tell the tale, so that’s where the importance of research and due diligence come in. As investors, it’s vital that we understand the companies we’re buying shares in. If I don’t look at a company’s financial outlook, competitive advantage, and future potential, then I’m simply gambling.

There’s a fine line between gambling and some types of investing, but a buy-and-hold strategy when carried out with care isn’t gambling. It’s also proven to be a great way to build a substantial sum for the future. It’s my favourite way to invest, and the one I think makes the most sense for beginners too.

Kirsteen has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »