We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

How a stock market crash gives retail investors a chance to buy cheap shares

With suggestions that a stock market crash is on the cards, here’s why I think retail investors like me could do well by preparing for an opportunity to buy cheap shares!

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

With so much chaos in the US markets, there’s increasing chatter that a stock market crash could happen in the coming weeks. If it does, I think it’s important that investors like me don’t panic and sell their stocks at a loss. In fact, I’ll be buying instead. As happened in the months following the March market crash last year, many stocks saw their share prices eventually making a decent recovery. Some investors had sold out at the bottom, but those who bought in at the low point will have made a decent return.

Is a stock market crash imminent?

Whether a stock market crash is about to hit, or the financial markets are just enduring a short-term period of intense volatility remains to be seen. The increase in retail investors taking an interest in day trading is unprecedented. It’s something that’s shaken the Wall Street stalwarts and may well result in regulatory changes across the board. In the meantime, we’re witnessing a raging storm of individual investors versus the establishment. The reason some speculate that this may lead to a correction or crash is that many US stocks have valuations that seem unsustainably high, meaning it really might not take much to topple them.

XXX

With momentum driving many stocks to sky-high valuations, I think there’s a risk this could hurt retail investors. However, volatility presents an opportunity to buy stocks in a dip. While some share prices surge, others fall, and this gives investors the chance to buy their favourite shares when they’re cheap.

Systematic risk vs unsystematic risk

Much as I’m keen to buy shares in a crash, I can’t deny that there are risks involved. And the types of risk vary. Systematic risk is the risk present in the overall market, and there’s little we can do about it as retail investors. The present battle against the hedge funds is an example of unexpected systematic risk. The opposite of this is unsystematic or diversifiable risk, which concerns specific risks a company or its industry faces. This is easier to consider when choosing which stocks to buy.

For example, the oil industry is in decline because the rise of green technology and renewable alternatives are favoured just now. This means oil stocks are deemed risky by some. I understand these risks to the sector, but I still like investing in individual oil stocks such as BP and Shell. That’s because the world still uses oil in many of the things we take for granted daily. Therefore, I don’t believe the demand for oil is going to disappear into thin air. I also like that BP and Shell are diversifying into renewables, so their energy portfolios should balance out in the future.

Preparing for a stock market crash

As a retail investor, I think it’s always a good idea to prepare for the worst. This approach can help protect my portfolio from unexpected trouble. How do I do that? Diversification is a good hedge against problems specific to sectors or individual stocks. I think it’s also a good idea to have some money in cash ready to buy the stocks I like when a correction or market crash comes. I like to monitor the markets and research companies I’m interested in. Then, when I see their prices fall, I can buy cheap shares, reasonably confident there’s value in my purchase.

Kirsteen owns shares of BP and Royal Dutch Shell B. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »