We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

The Burberry share price (BRBY) has tumbled. Here’s why I’d buy now

The Burberry Group plc (LON:BRBY) share price has fallen 10% in early trading but this Fool thinks the company remains a great pick for the long term.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The share price FTSE 100 luxury firm Burberry (LSE: BRBY) was firmly in the red this morning. Based on today’s full-year numbers, some may find that surprising. 

Full-year numbers 

Naturally, the coronavirus pandemic was always going to leave a mark. Revenue at Burberry fell 30% over the first half of the last financial year due to the company needing the close its stores as many countries around the world went into lockdown. Travel restrictions also meant that trade from tourists was heavily impacted.

XXX

In the second half of the year, however, sales bounced back by 8%. The fourth quarter was particularly good with comparable store sales almost returning to the levels seen in FY19. This was despite 16% of Burberry’s estate remaining closed. Full-price sales were also 63% higher than over the same three-month period in the previous year as a result of decent trading in China, Korea and the US.

All this leaves revenue down 10% (£2.34bn) for the year to 27 March. That’s really not too bad considering the challenges the firm has had to face. What’s more, full-price comparable store sales rose 7% as a result of an “excellent response” to new products, innovating selling formats and Burberry succeeding in attracting new, younger shoppers.  Adjusted operating profit of £396m was down 8% at constant currency compared to the previous year. However, this actually beat the consensus forecast of £378m.

Dividend delight

There was more good news for shareholders. Although not really known for its income credentials, Burberry said that it would reinstate its full-year dividend to 42.5p per share. Based on the share price as I type, that gives a yield of 2.2%.

Commenting on today’s numbers, CEO Marco Gobbetti reflected that the company had achieved its objectives for the period despite the pandemic. Considering this, one might wonder why the Burberry share price tumbled 10% this morning. Since the COVID-19 headwind was already known, I wonder if at least some of this is due to the outlook provided by the company. 

Where next?

Looking ahead, Burberry said that it expects revenue to increase “at a high single-digit percentage compound annual growth rate”. This will be supported bycontinued outperformance of full-price sales“. 

However, the sticking point for the market appears to be down to margins being impacted in the short term due to increased investment. As a buy-and-hold investor, that doesn’t bother me, but it does seem to have put off those with more limited time horizons. Some profit-taking is perhaps inevitable.

Ongoing fears surrounding rising inflation won’t have helped either. On a different day, Burberry’s share price may have proven more resilient. However, today’s reaction does underline just how quickly sentiment can turn.

Long-term hold

As frustrating as today’s setback to the Burberry share price is, I’m not about to sell my stock any time soon. Although past performance is certainly no guarantee of future returns, I’m led by what the company has achieved over many years rather than over a short trading period. On that basis, this remains a high-quality company with strong returns on capital and solid finances. Besides, those buying exactly one year ago would still be 42% up!

Far from running for cover, I think today represents another opportunity for me to add to my position. 

Paul Summers owns shares of Burberry. The Motley Fool UK has recommended Burberry. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »