We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

1 UK share I would buy and 1 I would avoid 

These UK shares prices have risen, but Manika Premsingh would not buy both of them. One has clearly stronger prospects than the other. 

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

As stock markets inch up, there has been a broad-based increase in UK share prices. But not all stocks have equally good prospects. Here are two examples of stocks whose share prices have risen over the past few months. But I would buy one and avoid the other.  

SThree: robust performance

Recruiting company SThree (LSE: STEM) is trading near all-time highs today after it released a robust trading update. Net fees charged by it grew by 22% in the second quarter of 2021 compared to last year. Even compared to 2019, the science, technology, engineering, and mathematics (STEM) focused company has seen an 8% increase. This tells me that the company has put the pandemic’s impact behind it. 

XXX

Supported by diversification

I reckon that its diversification has helped here. Almost half of the company’s business comes from technology, followed by life sciences and engineering. Banking and finance accounts for less than 10% of it. The past year has been poor for financials, as the sector is closely linked to economic performance. On the other hand, a look at FTSE 100 technology related companies from software providers to e-tailers shows that they have had a positive year. Some smaller life sciences companies have also benefited from research on Covid-19 drugs, tests, and vaccine development. 

SThree is also geographically diversified. Germany is its biggest source of revenues, followed by the US and Netherlands. The UK is only its fourth largest market. All its top three markets have grown in the first-half of 2021, with the US having shown the most notable increase of 24%. 

Although the company has held back from any forward looking statements this time, it does mention an upgrade in its profit expectations for the year made earlier this month.

I think all looks well for SThree, but it is at a high. And some patience may be required before it shows big returns from here. That said, it looks like a good long-term stock for me to buy. 

Saga: lack of clarity

By contrast, cruise operator and insurance provider Saga (LSE: SAGA) appears less like a sure thing to me. Before the pandemic, cruises brought in more than half its revenues, followed by a big share from insurance. However, cruise revenues have dwindled as travel remains under lockdown. With strong cruise bookings, I would typically be less concerned about the current weakness in the segment. 

However, these bookings will materialise only if government restrictions are lifted. With a rise in Covid-19 infections, there is much media speculation on whether the final phase of the lockdown will indeed be lifted in time. Moreover, its insurance sales are also behind last year. 

My takeaway for the UK shares

Saga could be a good share to buy if I am convinced about the prospects for the travel industry. At this point, however, I am not. I would like to wait and see how the situation develops and make a decision accordingly. On the other hand, SThree looks like a good UK share for me to buy today, whether or not the markets rise

Manika Premsingh has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »