We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Can the JD Sports share price momentum continue?

The JD Sports share price exploded this month following its latest earnings. Zaven Boyrazian explores whether this momentum can continue.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The JD Sports Fashion (LSE:JD) share price has had quite an explosive year so far. And this upward momentum continued its acceleration last week following the release of its latest earnings report. The news triggered a nearly 10% jump last Tuesday morning, pushing the 12-month return to just over 40%. But can this upward momentum continue? And should I be considering this business for my portfolio? Let’s take a look.

The JD Sports share price explodes on earnings

Given the trajectory of the JD Sports share price, I think it’s fair to say investors were quite pleased with its latest results. And I must agree. Total revenue for the first six months of 2021 came in at £3.89bn. That’s 52% higher than a year ago and significantly ahead of analyst expectations. As a result, operating profit for the period (excluding exceptional items) surged by almost 400% to £471.7m!

XXX

This appears to be one of the few instances where an acquisitive growth strategy quickly provided some substantial return on investment. £245m of the profits generated came from acquired businesses in the US. Even newer additions to the portfolio made significant contributions. Shoe Palace and DTLR, acquired in December 2020 and March 2021, respectively, delivered £72.9m.

It seems JD Sports has been a beneficiary of the second round of stimulus cheques issued in America. As intended, the injection of capital into the economy created a favourable retail environment that the company capitalised on. It’s worth noting that total operating profits from its US division only came in at £73.4m last year and £35.7m in 2019.

A similar performance story can also be seen here in the UK as online sales remained strong even after physical stores reopened. Knowing all that, seeing the JD Sports share price surge is hardly surprising to me.

The risks that lie ahead

Management issued full-year profit guidance of around £750m. This will be firmly ahead of that achieved before the pandemic started disrupting sales. However, one thing that potentially concerns me is sustaining this performance over the long term.

A large chunk of growth appears to be directly driven by an economic stimulus package rather than organic sources. Therefore, it’s quite possible that this growth will be short-lived. In fact, even in the issued guidance, management stated that the remarkable rise in profitability over the last six months shouldn’t be used as a guide to future performance.

Should sales start to suffer in 2022 and beyond, I think it’s more than likely that the JD Sports share price will fall.

The JD Sports share price has its risks

The bottom line

I can’t deny the admirable progress JD Sports has managed to achieve so far this year. However, I remain cautious about its ability to continue delivering such high sales figures as stimulus cheques start running out. Personally, I’m going to wait and see how the JD Sports share price performs once the economic situation in the US starts to stabilise. Therefore, I’m not adding this business to my portfolio today.

Zaven Boyrazian has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »