We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Shares that should do well as inflation takes off

Inflation is expected to soar to 5% and while it is traditionally seen as not being good for shares, I think these two companies could thrive.

| More on:

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

There have been warnings of UK inflation heading to 5%. When the source of that warning is the Bank of England’s chief economist I think it’s worth taking note of.

Yet for long-term investors, there’s likely not too much to worry about, and the recovery in the FTSE 100 recently shows others presumably agree. I think these two shares should do well long term and through any inflationary period. 

XXX

A potential winner from inflation

One of the most likely beneficiaries of any interest rate rise to combat inflation would be banks. I’ve previously owned Lloyds Banking Group (LSE: LLOY) shares and I like the bank. The share price has done well so far this year as part of the recovery from the pandemic, but also I suspect because of expectations that interest rates may rise. Yet I don’t think it’s necessarily too late to invest because Lloyds shares are still well down on pre-pandemic levels.

The UK bank could potentially see an increase in bad loans if insolvencies pick up and household finances come under pressure from inflation and rising energy costs. Lloyds is very reliant on the UK economy. It doesn’t have the diversification of income of a bank like Barclays which also does investment banking. Therefore, if the UK economy falters, Lloyds shares could well struggle. 

However, the dividend potential is attractive. My colleague Rupert recently explained how Lloyds could soon be paying a dividend yield of 8.2% on the current share price. 

A growing dividend, a share price still below pre-pandemic levels, investor preference for value shares at the moment, and an improving financial performance all combine to tempt me to buy Lloyds shares.

A faltering share

While Lloyds is arguably a value share enjoying a share price recovery, the same cannot be said for beleaguered ASOS (LSE: ASC). The ASOS share price is down about 40% over the past 12 months. Much of this seems to be investors’ expectations being too high rather than anything being fundamentally wrong with the business. It’s still, in my opinion, a high growth share.

A new management team coming in could be seen as either a risk or an opportunity. Time will tell. The new team could reenergise the business. Or they could come in and reveal a whole list of issues left behind by the outgoing management, assuming there are any. It’s not unheard of for new management teams to do this, as it lowers expectations.

Besides new management potentially ‘kitchen sinking’ with bad news, I think the biggest risk is that continued poor investor sentiment towards fast fashion brands, partly the result of environmental concerns, sees the ASOS share price fall further.

The reason why I think ASOS could be a good share to own in an inflationary environment is that it should have pricing power. Fast fashion should remain popular with millennials, and I think ASOS will be able to pass on costs to customers while keeping a lid on cost increases.

Longer term, I think the company will be a winner. With the valuation low compared to historical standards, the shares are starting to look attractive to me.

Andy Ross owns no share mentioned. The Motley Fool UK has recommended ASOS and Lloyds Banking Group. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »