We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

4 reasons why I’d follow Warren Buffett and buy Amazon stock

In 2019, Warren Buffett spent around $1bn on Amazon stock. Here, Edward Sheldon explains why he’d follow suit and buy AMZN shares for his own portfolio.

| More on:
Warren Buffett at a Berkshire Hathaway AGM

Image source: The Motley Fool

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Back in 2019, Warren Buffett bought Amazon (NASDAQ: AMZN) stock for his portfolio. His purchase prices were between $1,500 and $1,819, with an estimated average price of around $1,660 per share.

Since then, Amazon shares have had a great run, making Buffett a lot of money. However, I think there’s a long growth runway ahead for the stock. With that in mind, here’s a look at four reasons I’d follow Buffett and buy AMZN stock for my portfolio today.

XXX

Online shopping powerhouse

The first thing that excites me about Amazon is the long-term potential in e-commerce. This market is projected to grow by nearly 10% per year between now and 2028 and Amazon is the industry leader.

Now, Amazon is experiencing a few challenges in this area of its business right now. Like most retailers, it’s suffering from supply chain issues, product shortages, labour shortages, and higher costs. However, I don’t expect these issues to last forever.

Last week, CFO Brian Olsavsky said Amazon is now in a better position to handle labour and supply chain challenges. “We do see the sun coming out and getting better here over the next number of quarters,” said Olsavsky.

Meanwhile, Amazon is shortly about to hike its Prime membership prices. In the US, annual membership will rise from $119 to $139. Given that Amazon has over 200m Prime members, this should result in a nice boost to the top line.

Cloud computing champion

I also like the potential in the company’s cloud computing division, Amazon Web Services (AWS), which provides remote computing, storage and database services. Amazon is seeing very strong growth here right now.

Last quarter, revenue from AWS came in at $17.8bn, up nearly 40% year-on-year. Meanwhile, operating income from this segment amounted to $5.3bn. This shows that AWS is a very profitable business for Amazon.

Digital advertising monster

Amazon is also now a major player in the digital advertising space. Indeed, it’s having so much success here that it’s now the third largest player in the US market, behind Google and Facebook. Last quarter, revenue from advertising amounted to $9.7bn, up 32% year-on-year.

Artificial intelligence leader

Finally, a fourth reason I’m bullish on Amazon is that the company is one of the biggest players in the artificial intelligence (AI) space. Today, the company has mature AI applications across online shopping, warehousing, logistics, and more. According to GlobalData, Amazon is among the companies best positioned to take advantage of future AI disruption in the technology industry.

I’d follow Buffett and buy Amazon stock

Of course, while Amazon has a lot of going for it, there are risks to consider. One is the stock’s valuation. Currently, Amazon has a forward-looking P/E of about 66, which is quite high. If growth slows, the stock could fall. It’s worth noting that Amazon stock has had some big pullbacks in the past.

Another is competition from other tech companies. In the cloud space, Amazon has competition from the likes of Microsoft, Oracle, and Alphabet.

All things considered however, I see a lot of investment potential here. That’s why I’d follow Buffett and buy the stock.

John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. Teresa Kersten, an employee of LinkedIn, a Microsoft subsidiary, is a member of The Motley Fool’s board of directors. Edward Sheldon owns shares in Alphabet (C shares), Amazon, and Microsoft. The Motley Fool UK has recommended Alphabet (A shares), Amazon, and Microsoft. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »