We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

How I’d invest my ISA for big dividends

Choosing shares for an ISA that can pay big dividends requires research and thought. Here our writer shares his own approach.

Close-up of British bank notes

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Different people use their Stocks and Shares ISA for a variety of objectives. Some are looking for long-term growth from young companies. Others are more focused on the dividend potential of shares they buy in their ISA.

With a focus on income, here is how I would invest via my ISA to try and boost my dividend income.

XXX

Focus on dividends

First I would want to be clear with myself that I really was happy to focus on dividends and not growth.

The more of its profits a company distributes to shareholders in the form of dividends, the less it has to invest in itself. For example, housebuilder Persimmon paid out almost all of last year’s earnings for dividends. It yields 10.4%. But its revenue of £3.6bn and post-tax profit of £0.8bn was the same as four years before.

By contrast, some companies like Amazon do not pay dividends, but maintain impressive growth rates. I think both growth and income shares can have a role in an ISA. But I need to accept that if I am focused on big dividends, I cannot reasonably expect dynamic growth from the businesses in which I invest.

Big dividends now or later

My timeframe also matters. Depending on how long I am willing to wait, my definition of ‘big’ may change. Some companies have grown their dividends annually for decades, like Diageo and Spirax-Sarco. That does not mean the same thing will happen in future. But if it does, I would hopefully see my dividends from those shares grow bigger if I was willing to wait long enough.

Other shares, like Imperial Brands and M&G, offer little or no dividend growth but already have a large dividend yield. So if my focus was on big dividends now, I would be more tempted to hold them in my portfolio (and indeed, I own them both).

That may sound like a false dilemma. After all, who would not want big dividends today versus having to wait many years as they grow? The reason I think the question matters is to do with the underlying health of a business and what that might mean for future payouts. If a company has a high yield but low dividend growth, it may be that the business is struggling to grow. For example, Imperial’s core market of cigarettes is shrinking in many countries. That could lead to future dividend cuts. By contrast, a company that is consistently growing its dividend at a good clip, like Spirax-Sarco, is signalling confidence in its business prospects.

I always consider risk in my ISA

I also always think about risk. One reason some companies pay big dividends is because they have high risk. When City analysts and large investors decide they do not like a company’s risk profile, they may sell its shares. That can push the share price down. The effect of a share price moving lower is that a company’s dividend yield gets bigger even though the dividend itself is the same.

So although I do not automatically rule a share out of (or into) my portfolio just because it has an unusually high yield, I do treat it as a red flag that merits further investigation. If a very high yield looks too good to be true, sometimes it is.

Christopher Ruane owns shares in Imperial Brands and M&G. John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. The Motley Fool UK has recommended Amazon, Diageo, and Imperial Brands. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »