We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

5 rules for navigating a bear market

Falling share prices can be stressful, but they can also be a source of opportunity. Here are five rules our writer is following to succeed in a bear market.

A brown bear sitting on a rock

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

As stock markets prove volatile with endless speculation about a possible crash, it can be disheartening for investors. For times like this, though, I have five rules to stick to in order to navigate a bear market safely.

Stay invested

The first rule is to keep investing whenever I have money available to do so. As some share prices go lower, it can be depressing and it can seem like putting money to work in stocks is a waste of time. 

XXX

Over time, I expect share prices to recover, though. And if I don’t take the opportunity to invest while markets are down, I think I’ll regret it later when stocks are more expensive.

Stay safe

Second, it’s extremely important that I have enough money to meet my other expenses. A falling market is bad for me only if I have to sell investments while prices are low.

As a result, my second rule is to keep enough money in cash to cover my everyday costs, as well as a substantial emergency fund. While it can be tempting to plough money into stocks to take advantage of low prices, if I find myself overcommitting and having to sell, that will be bad for me from an investment perspective.

Stay patient

A falling stock market can offer great opportunities. But it’s important to me to remember that prices aren’t cheap today because they were more expensive yesterday. 

Taking Games Workshop as an example, the stock is down 31% since the start of the year, but it’s price is still higher than I’m willing to pay. My third rule is to stay patient, make sure I know what I want to pay for a stock and wait for share prices to reach those levels.

Stay focused

When share prices move suddenly, it can be tempting to think that things have changed from an investment perspective. But the underlying businesses are what matter to investors, not the stock prices.

That’s why my fourth rule is to keep paying attention to the companies that I own, not the stocks. The share price represents what I can sell the stock for, the business is what will generate the investment return for me.

Stay diversified

Lastly, I think it’s important to make sure I take advantage of opportunities broadly. It’s always possible that I might misjudge any one investment and that can be a costly mistake in a falling market.

Accordingly, my fifth and final rule is to stay diversified in my portfolio. By owning a variety of different stocks in different sectors, I can maintain a portfolio that’s protected from the effects of any single event. 

And finally…

It’s relatively easy to summarise my rules for navigating a bear market. They’re the same type of rules that I think I should follow in any other type of market. 

My rules tell me to focus on investing in quality companies at good prices, building a portfolio, and managing my money carefully. In that sense, I think they’re good rules to follow whatever the stock market situation.

Stephen Wright has no position in any of the shares mentioned. The Motley Fool UK has recommended Games Workshop. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »