We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

How I’d buy the dip in quality UK stocks with £750

Jon Smith explains the concept of buying the dip, and talks through the UK stocks he’s going to buy at the next opportunity.

Trader on video call from his home office

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

There’s an old investing adage to “buy the dip and sell the rip”. What this means is that when the stock market falls, I’ll buy. When it rips higher and some UK stocks appear overvalued, I can consider selling for a profit. At the moment, it’s more a case of looking to buy the dip. We’re seeing high volatility in the market at the moment, and around individual stocks. So with £750 of my spare cash, here’s how I’d buy the dip in practice!

Have a shopping list ready

The main way that I can take advantage of a dip is by being ready in the first place. In the past, dips in UK stocks have tended to only last a relatively short period of time. By the time I’ve seen the move lower and decided what I want to buy, it might already be too late.

XXX

Therefore, I always have a list of a dozen or so stocks that I’d be happy to buy if the share price was falling. Some of these are quality companies that have been around for decades. They include the likes of HSBC, BT Group and J Sainsbury. I feel that such firms have proved their business models over a long period. I know that those companies are profitable as long as their businesses are well run. So in the event of a market slump, I feel these are examples of where I’ll buy the dip.

Also on my shopping list are dividend payers. I need to be ready to buy here as a fall in the share price helps to boost the dividend yield. So if I’m ready and know which companies I want to buy ahead of time, I can take advantage by getting a higher dividend yield. This is important to me at the moment, given the high rate of inflation.

Reducing my risk by buying multiple UK stocks

A mistake I used to make in the past was allocating all of my free money to just a few UK stocks. I thought that because I had a high conviction about a particular stock, why only put part of my funds in it? I learnt the hard way that when my choice fell in value, I should have spread my risk over multiple stocks instead.

This is even more true when I’m trying to buy the dip in the market. I can’t predict ahead of time if this will be a dip, or the start of a crash. I also don’t know whether a particular UK stock will outperform the broader market move, or if it’ll fall even more. That’s why I’ll be splitting my £750 into chunks of £150-£200 and putting each amount in a different UK stock.

I feel this is the best way of managing my risk of buying the (potential) dip! On the downside, I might lose some potential gains if one stock really roars back from the dip. But I’m happy to sacrifice this in order to stay sensible.

Jon Smith has no position in any share mentioned. The Motley Fool UK has recommended HSBC Holdings and Sainsbury (J). Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »