We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Dividend Aristocrats: 1 I’d buy and 1 I wouldn’t

Dividend aristocrats tend to provide strong capital returns to shareholders. Our author is looking at investing in one today… and staying away from another.

| More on:
Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Key Points

  • Dividend aristocrats are companies that have increased their base dividend consistently over the last 25 years
  • Church & Dwight is a toothpaste manufacturing company that has excellent returns on its fixed assets
  • Diageo is a drinks company trading at a price that's just a bit too high for me in this market

Dividend Aristocrats are companies that have increased their annual payouts to shareholders for at least 25 years. I’ve been looking for stocks for my own portfolio recently and two Dividend Aristocrats have caught my eye – but I’ve decided that I’d only buy one of them.

I’d buy Church & Dwight

I don’t own shares in Church & Dwight (NYSE:CHD), but I’m thinking about buying some. In my view, it’s a great business trading at a decent price.

XXX

Church & Dwight is a US-listed company that makes household and personal products. Its most famous brand is probably Arm & Hammer, the baking soda toothpaste.

The main issue with the shares is growth. Toothpaste sales are (as far as I can tell) unlikely to increase significantly any time soon.

In my view, however, the overall quality of the company and the valuation at which its shares trade make up for the uninspiring growth prospects.

Church & Dwight produces returns on its fixed assets that I think are outstanding. The business has just under $653m in fixed assets and generates a little over $1bn in operating income.

That’s a return of 161%, stronger than its competitors Procter & Gamble (122%) and Colgate-Palmolive (101%), both of which are also Dividend Aristocrats.

The stock has fallen by just under 20% since the beginning of the year. I think it now trades at an attractive valuation.

With a market cap of just under $20bn, $2.5bn in debt and $240m in cash, Church & Dwight generates a free cash flow yield of 4.21%. In my view, that’s an attractive return for a Dividend Aristocrat of this quality.

I’ll avoid Diageo

I don’t think there’s much wrong with Diageo (LSE:DGE). But I don’t anticipate buying shares for my portfolio.

It’s a premium spirits manufacturer, with some beer and wine exposure. Its best-known brands include Baileys, Guinness, Smirnoff, and Johnnie Walker.

The company’s brand profile is impressive, but its returns on fixed assets are good without being great. Diageo has around £4.8bn in fixed assets and generates around £4.2bn in operating income.

That’s a return of around 87%. I think that’s more than respectable, but it’s lower than Diageo’s beverage competitors Brown-Forman (138%) and Coca-Cola (162%).

The shares have fallen by around 14% since the beginning of the year. But they haven’t fallen enough to make me want to add them to my portfolio.

With a market cap of just under £81bn, Diageo has around £15bn in debt and £2.7bn in cash. It generates £2.8bn in free cash, which amounts to a yield of around 3%.

For me, that’s not quite enough of a return for a Dividend Aristocrat with Diageo’s return on fixed assets. I’d be willing to buy the shares at a lower price, but not at these levels.

Conclusion: buying Dividend Aristocrats

Church & Dwight is forecast to grow earnings at 7% annually. If the company achieves this, it should generate an average yearly return of 5.82% over the next decade.

Diageo’s earnings are forecast to grow by 12% annually. At today’s prices, achieving this would result in an average return of 5.36% a year over the next 10 years.

For me, the conclusion is clear. Church & Dwight has better returns on fixed assets, trades at a cheaper price, and looks set to provide a better return over the next decade. As such, I’d buy and continue to monitoA Diageo for the time being.

Stephen Wright has positions in Procter & Gamble. The Motley Fool UK has recommended Diageo. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »