We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Should I buy Amazon shares?

Amazon has a strong web services business and our author thinks its online retail operations are underappreciated. So should he be buying Amazon shares?

| More on:
Young female analyst working at her desk in the office

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Key Points

  • Amazon.com shares have fallen by 33% since the start of the year
  • AWS has big margins and is growing rapidly 
  • The online retail business has a strong brand that provides it with an advantage

I think that Amazon.com (NASDAQ:AMZN) is a wonderful business trading at an attractive price. As a result, I’m looking at buying Amazon shares for my portfolio right now.

The business

Amazon.com divides its operations into two parts. The first part is the online retail and the second is the web services business (AWS).

XXX

AWS is the organisation’s cash engine, which accounts for around 14% of the overall company’s revenues. It’s easy to see why investors are attracted to AWS.

The web services business has operating margins of around 35%, which is impressive. That compares favourably to Apple (30%), Alphabet (30%), and ASML Holding (30%).

AWS is also growing rapidly. Last year, the business achieved 37% growth in revenue and 43% growth in earnings.

The remaining 86% of Amazon’s revenue comes from its retail operations. Operating margins in this part of the business are much lower, typically around 5%.

Low margins can make this part of the business seem unattractive. But I think that focusing on the margins here is a mistake.

In my view, the business is comparable to CostCo, which Charlie Munger views as a terrific company.

CostCo has low margins, but it makes money by customers paying a subscription to shop there. It does this by having a reputation for providing the lowest prices anywhere.

Amazon doesn’t have the same reputation when it comes to price. But I think it secures its reputation by having the fastest delivery times.

Just as customers know that nobody will have lower prices than CostCo, they know that nobody will get their goods to them faster than Amazon. In my view, this is a hugely under-appreciated feature of Amazon’s retail operations.

I think that the retail part of Amazon’s operations has a hugely valuable intangible asset.

Valuation

Amazon shares have fallen by around 33% since the start of the year. At current prices, I’m buying the stock for my portfolio. 

At first sight, the Amazon share price looks expensive, trading at a price-to-earnings (P/E) ratio of 55. But I think that the P/E ratio is misleading here.

An impairment charge in the last quarter has left the company’s earnings per share lower than they might otherwise have been. That’s unlikely to be a recurring issue, but it pushes up the stock’s P/E ratio.

In 2021, the company generated just over $33bn in operating income. That implies a P/E ratio of around 35.

Amazon shares look attractively priced to me. The risk is that a recession will stall the company’s growth, but I don’t anticipate this being a long-term issue.

The biggest risk to the company that I can see is the possibility of an economic recession brought on by inflation. While this might be a short-term problem, I think that Amazon’s business strength will prevail over time.

I think that Amazon shares can be a great investment for my portfolio. The strength of its business, combined with its potential for strong returns, gives me confidence in buying the stock right now.

Suzanne Frey, an executive at Alphabet, is a member of The Motley Fool’s board of directors. John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Stephen Wright has positions in Amazon. The Motley Fool UK has recommended ASML Holding, Alphabet (A shares), Alphabet (C shares), Amazon, and Apple. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »