We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Does the current Tesco share price make it a no-brainer buy?

The Tesco share price has fallen 14% since January, and it’s way below pre-pandemic levels. Is it time to buy the sector’s biggest operator?

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Tesco (LSE: TSCO) is the nation’s biggest supermarket chain, with a 27.3% market share, according to Kantar — J Sainsbury is second with 14.9%. In these troubled stock market times, investors are abandoning high-risk stocks and heading for safety. So why then is the Tesco share price falling?

XXX

Tesco shares have shed 14% since January. And they’re still well below their pre-pandemic level. I think that makes Tesco a buy.

Biggest fall since… very recently

The Tesco share price dip is all down to households reining in their spending in the face of inflation. According to the British Retail Consortium, retail sales are dropping at the fastest rate since the pandemic lockdown.

Headline-grabbing though that may be, lockdown was only relatively recent. And even a small fall would surely be the biggest since lockdown, wouldn’t it?

The dip covers overall retail shopping too, including all sorts of discretionary items. The biggest falls have been in furniture, home appliances and computing. So not food then.

Tesco is surely suffering from squeezed spending. But when it comes to the retail sector, food must be about the safest thing to invest in.

Why I think Tesco is best

When economic times are tough and we’re looking for safe investments, I reckon that’s the time to go for the biggest and best in the sector. We’ve only recently seen an example of Tesco’s market muscle, after the supermarket’s spat with Heinz.

Tesco decided to stop stocking some of its lines in a row about pricing, but the two have come to an agreement. It takes a company with serious financial clout to get such a global food giant to compromise. And that has to be good for shoppers, and for overall revenue.

Past the bottom?

Talking of which, Tesco’s market share has actually grown a bit since last month, while Sainsbury’s has dropped back a little.

And the news of the latest fall in retail has had little effect on the Tesco share price, which has actually been strengthening a little since a mid-June trading update.

Competition from Lidl and Aldi has always been a threat. But for Q1, Tesco reported 19% year-on-year growth in its Aldi Price Match and Low Everyday Prices products. Total retail sales actually rose 2% like-for-like.

Where’s the downside?

Despite my bullishness, there clearly are still risks. Q1 trading doesn’t reflect the inflation ramp-up, so we’ll have to wait to hear about that.

And if we’re in for a second half of the same kind of inflationary pressure on shoppers, Tesco share price weakness might well continue. But what counts for me is valuation.

We’re looking at a forecast price-to-earnings (P/E) ratio of around 12. That might not look like a screaming buy. But this is the biggest player in its market, in a sector known for safety, at a time when investors are prioritising safety.

I think investors who buy now will do well in the long term. And it appears Tesco does too, as it’s just kicked off the latest instalment in its £750m share buyback programme.

Alan Oscroft has no position in any of the shares mentioned. The Motley Fool UK has recommended Sainsbury (J) and Tesco. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »