We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

How wrong was I about Persimmon shares? They keep crashing!

Persimmon shares have collapsed in 2022, losing more than half their value. They’ve also lost almost a quarter of their value in six weeks. Time to sell?

| More on:
Middle-aged white man pulling an aggrieved face while looking at a screen

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Earlier this summer, my wife and I built a new standalone portfolio of cheap shares. In total, we bought 10 new stocks. These included six blue-chip FTSE 100 shares and three mid-cap FTSE 250 shares, plus a single US stock. We built this portfolio to generate extra passive income, so all 10 stocks offered attractive dividend yields. But the investment with the highest cash yield — Persimmon (LSE: PSN) shares — is the worst-performing by far. So what went wrong?

Was buying Persimmon shares a mistake?

As I write on Monday morning, Persimmon shares trade at 1,427p, down 1% since Friday’s close. Here’s how they’ve performed over six timescales:

XXX
Five days-4.4%
One month-22.9%
Six months-38.2%
2022 YTD-50.1%
One year-50.4%
Five years-43.8%

The Persimmon share price has had a horrendous time since April 2021, crashing by more than half this calendar year and over the past 12 months. At their 52-week high, the shares peaked at 2,930p on 4 January, so they’ve been one of the FTSE 100’s worst performers in 2022.

For the record, my wife bought these slumping shares in late July at an all-in price (including stamp duty and dealing commission) of £18.56. Six weeks later, they have lost almost a quarter (-23.2%) of their value. Ouch.

Remind me why I bought this crashing stock

We decided to buy Persimmon shares for three main reasons. First, to gain exposure to the UK property market — with a market value of £4.6bn, the group is the UK’s second-largest housebuilder. Second, because its shares looked cheap at the time, thanks to a lowly price-to-earnings ratio (P/E). Third, because this stock offered the highest dividend yield in the FTSE 100 when we bought it — and still does.

Unfortunately, things have gone from bad to worse for the UK economy this summer. Energy costs — especially wholesale gas prices — have skyrocketed, pushing up already red-hot inflation. With consumer prices and interest rates soaring, fears are rising that our economy will plunge into recession. This could drag down house prices and transaction levels, delivering a double whammy to Persimmon and its shares.

This stock looks dirt-cheap to me for the long term

After their recent steep falls, Persimmon shares have been dumped in Mr Market’s bargain bin. Right now, they trade on a P/E of 6.2, for an earnings yield of 16.1%. What’s more, their dividend yield has soared to a whopping 16.5% a year — almost unheard-of territory for a FTSE 100 stock.

But company dividends are not guaranteed, so they can be cut or cancelled at any time. And I think fears of a potential dividend cut by Persimmon in 2022-23 have added to selling pressure on this stock. After all, double-digit cash yields are pretty rare in the FTSE 100. But even if Persimmon were to halve this payout, it would still be a juicy 8.25% a year. And that’s why I’m holding on for the long term.

Lastly, though Persimmon shares have been battered, our new portfolio is doing fine. Five stocks are up and five are down, with this pot having only lost 2.3% of its value to date. Once again, this demonstrates the value of diversifying my investments to reduce the risk of large losses!

Cliffdarcy has an economic interest in Persimmon shares. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services, such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool, we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »