We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

How can I buy Woodbois shares when I don’t understand them?

Woodbois shares are attracting a huge amount of interest from private investors but I’m worried they may be getting a little too excited.

Young Caucasian man making doubtful face at camera

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Investors can’t seem to take their eyes off Woodbois (LSE: WBI) shares, which are now trading for pennies. It’s one of the most read about stocks on the Fool.

After spiking to 8p per share in early May, they have gone into a precipitous slide. Today, they trade at 2.45p. I can see the appeal to contrarian investors. We all dream of buying cheap and selling high, but don’t want to go broke on the way.

XXX

The danger is that I buy cheap, and sell even cheaper. If Woodbois shares fall to 1.25p, for example, I will have lost half my stake. I could lose all of it.

Woodbois shares are a gamble

My first worry is that this stock operates in a sector I know little about. Forestry, timber trading, reforestation and voluntary carbon credits are new to me. Woodbois therefore fails Warren Buffett’s rule about never investing in something you don’t understand. Still, rules are made to be broken, I’m told.

Yet I also don’t understand why an AIM-listed stock with a market cap of just £54m has captured so much attention. True, revenues have been growing sharply. First-half results, posted in July, showed an increase of 38% to $11.3m.

Gross profit margins climbed from 20% to 23% year on year, which management pinned on “economies of scale and a focus on higher margins sales”.

August figures show Woodbois posting its first-ever operating profit, $15,000. Not much, but a step up on last year’s $700,000 first-half operating loss. It also recorded cash inflows of $200,000, against outflows of $2.2m last year. 

Looking at those figures, I’m wondering why the stock has fallen so far, and I’m scared I’m missing something. Perhaps investors were spooked by the rate at which Woodbois has been issuing shares to fund its expansion, diluting existing investors.

Woodbois had a cash balance of $2.1m on 30 June and management says it is on track to deliver strong revenue and profitability growth in 2022. The direction of travel is positive, but the company remains vulnerable to setbacks.

I’ll play safe on this one, thanks

I’m always wary when investors latch on to stocks like these, fearing a get-rich-quick mentality has taken hold and that rarely ends well. As an outsider, it’s so hard to get a grasp of the “challenges” management talks about. Or the opportunities, for that matter. There just isn’t the information available that I can find when researching FTSE 100 shares.

Many of the usual metrics simply do not apply either, such as price-to-book value, prices-to-earnings ratio, dividend cover, whatever.

I harbour painful memories of how retail investors convinced themselves that North Yorkshire-based potash miner Sirius Minerals was going to make their fortune. I got sucked into the excitement, and lost heavily.

Private investors are in constant danger of getting lured into small growth stocks with talk of big profits further down the line. I’m worried every time I see it. Right now, the FTSE 100 is packed with stocks I do understand, many trading at low valuations, with terrific yields and years of making profits. I’m going to stick to them.

I would only be willing to invest money into Woodbois if I was willing to lose it. Right now, I’m not in that position.

Harvey Jones doesn't hold any of the shares mentioned in this article. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »