We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

8.1% yield! Is the Aviva share price the greatest FTSE 100 bargain?

The Aviva share price provides brilliant all-round value right now. Here’s why I’d buy the FTSE 100 business for my own portfolio in 2023.

| More on:
Smiling white woman holding iPhone with Airpods in ear

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

The Aviva (LSE:AV) share price has risen by mid-single-digit percentages during the past 12 months. This means that, based on current dividend forecasts, Aviva shares carry a high dividend yield of 7.9% for 2023.

This figure is more than double the 3.7% average for FTSE 100 stocks. And things get even better for 2024. Aviva’s yield marches to 8.1% for next year.

XXX

But the insurance giant doesn’t just provide excellent value from an income perspective. At current prices of 448p per share, it trades on a forward price-to-earnings growth (PEG) ratio of 0.4. Any reading below one shows that a stock may be undervalued.

Do these numbers make the company the best bargain on the FTSE 100 right now?

Bright forecasts

Of course cheap UK shares aren’t always a great investment. Some stocks trade at low cost because they pose significant risks to investors.

Having said that, City analysts are largely positive when it comes to Aviva. Brokers don’t always get it right but it’s always worth paying attention to analyst consensus.

Of the 17 analysts with ratings on Aviva shares, eight rate the company as a ‘buy,’ while the same number are neutral. Just one has placed a ‘sell’ on it, according to stock screener Digital Look.

A closer look at earnings forecasts indicates why the broker community is so bullish. Earnings are expected to rebound 23% this year before rising a further 13% in 2024.

Near-term risks

The short-term outlook for insurance companies has become more dangerous of late. And there’s a chance those earnings projections could come under increasing pressure as the British economy shrinks.

Demand for life insurance products can fall sharply during tough times. And Aviva — which generates the lion’s share of profits from its home market following recent divestments — is in particular peril versus some of its peers as economists tip a prolonged UK recession.

On the plus side, the general insurance market is more resilient during economic downturns. But Aviva’s profits here are in danger as claims inflation continues to rise. Direct Line Insurance Group’s decision to axe its dividend this week illustrates the huge pressure rising claim costs are creating.

Why I’d buy Aviva shares

Still, it’s my opinion that these dangers are more than reflected in Aviva’s share price. In fact, at current levels I’m considering buying the FTSE 100 insurer for my own portfolio.

The main appeal of Aviva to me is its ability to generate huge amounts of cash. A Solvency II ratio of 223% means the business should have the strength to pay big dividends even if trading conditions worsen.

The firm’s strong balance sheet has also led it to suggest a share buyback scheme could be launched in early 2023.

I also find the company’s shares attractive from a long-term perspective. I expect demand for its pensions and retirement products to grow as Britain’s population of older citizens expands. The Office for National Statistics thinks there will be 17m people aged 65 years or above by 2040.

I don’t have a bottomless well of cash to draw upon. But Aviva is one FTSE 100 share I’ll be looking to buy with cash to spare.

Royston Wild has no position in any of the shares mentioned. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »