We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

How to find undervalued stocks to buy now & hold in 2023

Undervalued stocks have the potential to deliver exceptional returns in the long run. But how can investors identify winning stocks to buy?

Young female analyst working at her desk in the office

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

Finding the best undervalued stocks to buy and hold is an investment strategy that’s proven immensely lucrative over the long term. In fact, it’s exactly how billionaire investors like Warren Buffett built their fortunes.

The objective is to identify high-quality businesses whose current market-cap underappreciates the enterprise’s existing or future potential value. Usually, identifying such opportunities is quite challenging. But with emotions running high courtesy of the 2022 stock market correction, bargains seem to be all around.

XXX

Finding the best stocks

Regardless of what state the economy or stock market is in, there are always sectors that lose favour with investors. And this is where undervalued shares typically reside. During a crash or correction, the list of unloved industries gets pretty long, making it far easier to find buying opportunities.

The challenge is figuring out which companies within these sectors are merely facing short-term disruptions as opposed to being fundamentally compromised. And often, a good place to start is the balance sheet.

A slowdown in consumer spending can put pressure on the cash flows of even the largest companies in the world. While frustrating, that’s not necessarily a problem if these businesses have the financial resources to weather the storm. That’s why seeing a firm with a sizable war chest of cash on the books is a promising sign.

Something else to consider is the level of debt. An over-leveraged business may find itself in hot water during an economic slowdown.

With cash flow becoming tighter, fewer funds are available to cover the interest expenses on outstanding loans. Even if there is sufficient operating profit to service debts, it still pressures profit margins, reducing internal reinvestment, thus creating opportunities for competitors to steal market share.

Obviously, there is much more to consider beyond the financial health of a business when looking for the best stocks to buy in 2023. But this simple health check is a quick way of eliminating bad companies from consideration.

Knowing the risks

2023 is off to a good start. The FTSE 100 is now ahead of pre-pandemic levels, while the FTSE 250 is continuing its upward streak that started in October last year. As such, it looks like the storm may have passed with the stock market recovery well underway.

In reality, it’s impossible to know for sure. And there’s the risk that we may be in the calm eye of a hurricane about plunge back into chaos. After all, there remains a lot of uncertainty within the British economy, with the Bank of England issuing new warnings of prolonged inflation.

As such, even if investors find the best undervalued stocks to buy now, there’s the risk of valuations dropping even further in the coming months. Don’t forget, in the short-term, share prices are driven by mood and momentum, not fundamentals.

This is the risk of investing in a volatile market. And while trading tactics like pound-cost averaging can mitigate some of the impacts, it’s impossible to avoid it altogether. But for shrewd investors, taking this risk can potentially unlock impressive market-beating returns.

Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »