We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

When cheap shares go badly wrong!

I bought these two cheap shares for their high dividend yields and recovery potential. Sadly, both share prices slumped, leaving me with egg on my face.

| More on:
Young Caucasian man making doubtful face at camera

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

As I get older (I’m 55 next month), I find it increasingly easy to admit that I’m wrong. For me, it’s not making mistakes that’s the problem, it’s how I deal with them. Also, they say confession is good for the soul. So here are two cheap shares I bought last year that soon turned into complete howlers.

When cheap shares turn bad

1) Persimmon plunges

By far my biggest blunder in 2022 was buying the cheap shares of leading UK housebuilder Persimmon (LSE: PSN). In late July, my wife bought this FTSE 100 stock for our family portfolio for its huge dividend yield. Unfortunately, Persimmon’s double-digit cash yield soon turned into a double-digit price decline.

XXX

After Persimmon shares had already fallen steeply from their 2021 highs, we bought this stock at 1,856p. The share price now stands at 1,418p, down 438p from our buy price. That’s a loss of almost a quarter (-23.6%) in around six months. Ouch.

In my post-mortem to establish what went wrong, I recalled that ultra-high dividend yields rarely last. All too often, share prices crash or dividends get slashed. For sure, Persimmon’s last full-year dividend of 235p a share won’t be paid in 2022/23. Instead, I expect to collect less than half of that. Oops.

Persimmon shares are down over two-fifths (-40.6%) over the last year and could be hit even harder by rising interest rates and falling disposable incomes. But we’ll hang onto our shares for their recovery potential. As one old stock-market saying goes, “Many a long-term investment started out as a losing short-term one”.

2) International Distributions Services slumps

The second of my cheap shares to slide is the stock of International Distributions Services (LSE: IDS). If that name doesn’t ring any bells, it’s the recently introduced handle for the former Royal Mail Group.

Of course, Royal Mail is a British institution, with a storied history dating back to 1516 and King Henry VIII. But its most recent history has been one of labour disputes, industrial action, and rounds of strike action.

In late June of 2022, my wife bought into this FTSE 250 firm at an all-in price of 273.2p. Alas, from August onwards, the shares plunged as union members went on strike for higher pay and better conditions. With neither side willing to compromise, the shares took a beating. At their 52-week low, they crashed to 173.65p on 14 October.

As I write, the IDS share price stands at 228.6p, having collapsed by almost half (-48.7%) in the past year. It also stands around a sixth (-16.3%) below our buying price. Again, having bought these cheap shares for their dividend-generating potential, we’re now sitting on a sizeable paper loss.

Meanwhile, the group’s market value has declined to under £2.2bn — a shadow of its former size. And the shares could suffer if the board decide to cut the 2022/23 dividend payout. But I see strong potential for a price recovery if and when the group settles with its striking workforce. For now, we will hang onto this shell-shocked stock in the hope of an earnings recovery and decent dividends once again!

Cliff D’Arcy has an economic interest in International Distributions Services and Persimmon shares. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services, such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool, we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »