We have some exciting news to share! The Motley Fool UK has now become The Twelfth Magpie -- an independent, UK-owned company, led by our long-serving UK management team — Mark Rogers, Chris Nials and Heather Adlington. In practical terms, it’s the same team you know, now fully focused on serving our UK readers and members.

Just as importantly, our approach remains unchanged: long-term, jargon-free, and on your side. This site is our new home, and there will be extra tweaks made across the coming few days as we settle in. So if anything looks a little off, please bear with us!

The content of this article was relevant at the time of publishing. Circumstances change continuously and caution should therefore be exercised when relying upon any content contained within this article.

Another FTSE record broken! So is now the time to sell?

With the FTSE 100 breaking another record this week, our writer explains why he’s not rushing to sell his holdings — and would even be a buyer.

Young woman working at modern office. Technical price graph and indicator, red and green candlestick chart and stock trading computer screen background.

Image source: Getty Images

You’re reading a free article with opinions that may differ from The Motley Fool’s Premium Investing Services. Become a Motley Fool member today to get instant access to our top analyst recommendations, in-depth research, investing resources, and more. Learn More.

It has been a lively year so far for UK investors. The flagship FTSE 100 index broke yet another record last week, hitting a new all-time high.

But is it a case of ‘what goes up must come down’? Should I see the recent run of record highs as a trigger to consider selling some of the FTSE shares in my portfolio?

XXX

How markets work

Broadly speaking, markets move up and down. I therefore think there is a fair chance the FTSE 100 will fall back from its current level at some point over the next few months or years. But I also expect that, at some point, (maybe tomorrow!) it will move higher than it is now. Over the long term, the index has grown substantially. From an initial level of 1,000 at launch back in 1984, it stands at around eight times that level now.

What I do not know is when it may rise or fall. In fact, nobody knows. That is what makes the market a market.

Market timing

So does it make sense for me to take some profits off the table and sell the well-performing shares in my portfolio? Or should I let them keep running?

My answer to that question has nothing to do with how the overall FTSE 100 index is performing, for two reasons. First, I own a portfolio of individual shares – I do not own the FTSE 100 directly.

Secondly, a new high point does not necessarily indicate what comes next. Prices that are high can keep getting higher. Conversely, shares that look cheap can keep on looking cheaper. A high price does not necessarily indicate bad value any more than a low price automatically equals good value.

I think it therefore makes sense for me to consider the investment case for each share in my portfolio individually, rather than try to make decisions based on what the index is doing.

For example, when I bought JD Sports I was excited by the prospect of strong profit growth in years to come and felt the share price was attractive.

The investment case remains as attractive to me as it did then. The share price has rallied strongly lately — but I still see them as attractively valued. So I have no intention to sell.

Thinking about buying

In fact, if I had spare money to invest right now, I would be happy to buy more shares in this growing international sportswear retailer for my portfolio.

Record highs can indicate a basket of popular shares may be overvalued. But they can also suggest the exact opposite, that investors are excited about the business prospects and potential value they see in those shares. They buy more, pushing up the price of an index like the FTSE 100.

So I am not rushing to sell – or buy. Instead, whatever is happening with the flagship index, I continue patiently to take the investment approach used by legendary stock pickers like Warren Buffett.

I look for shares in great businesses that currently sell at what I think is an attractive price. Hopefully, doing that can help me build wealth over the long term.

C Ruane has positions in JD Sports Fashion. The Motley Fool UK has no position in any of the shares mentioned. Views expressed on the companies mentioned in this article are those of the writer and therefore may differ from the official recommendations we make in our subscription services such as Share Advisor, Hidden Winners and Pro. Here at The Motley Fool we believe that considering a diverse range of insights makes us better investors.

More on Investing Articles

Friends and sisters exploring the outdoors together in Cornwall. They are standing with their arms around each other at the coast.
Investing Articles

£503 buys 14 shares in this FTSE 250 stock that returned 23.9% annually for the last 15 years

This FTSE 250 stock has averaged a huge return for 15 years. At today's price, £503 buys 14 shares. But…

Read more »

Black woman using loudspeaker to be heard
Investing Articles

£1,000 buys 25 shares in this FTSE 100 stock that’s returned 29.2% annually for the last 10 years

This FTSE 100 mining stock has returned close to 30% a year for a decade. At 3,995p, £1,000 buys 25…

Read more »

Female student sitting at the steps and using laptop
Investing Articles

Down 47%, is this growth stock finally worth buying in May?

With a £288m order book and a hidden pipeline of defence and nuclear contracts, is this growth stock now too…

Read more »

House models and one with REIT - standing for real estate investment trust - written on it.
Investing Articles

2 REITs yielding 7%+ to consider for passive income in 2026

A REIT backed by the NHS and another backed by Tesco and Sainsbury's with both yielding 7%+. Here's why I'm…

Read more »

Woman riding her old fashioned bicycle along the Beach Esplanade at Aberdeen, Scotland.
Investing Articles

Just 97 shares of this UK dividend stock generate £238 in passive income

A 5.7% yield, £238 in passive income from just 97 shares, and one of the most divisive dividend stocks on…

Read more »

ISA coins
Investing Articles

£10,000 in an ISA generates a second income of…

The London Stock Exchange is home to some of the world's most generous dividends. But how big a second income…

Read more »

Shot of a senior man drinking coffee and looking thoughtfully out of a window
Investing Articles

Expert recommendations: 2 top income stocks yielding 7%+!

With yields of 7.2% and 7.8% respectively, these two income stocks are catching the eyes of institutional analysts. Should investors…

Read more »

Illustration of flames over a black background
Investing Articles

3 top income-focused stocks to buy in May 2026, according to experts

Looking for a stock to buy for income in May 2026? Experts have flagged these three UK dividend shares as…

Read more »